The Global Social Customer Relationship Management (CRM) Market is projected to reach a value of over USD 60.2 billion by 2027 at a CAGR of around 54%.
The Customer Relationship Management (CRM) is technological approach for managing company and customer relationships. Whereas, Social customer relationship management is a services which has integrated with social media channels into CRM platform. It is a customer centric approach to product support, provide services, and to enhance the brand awareness. This will help the business and enterprise to communicate customers with different channels such as voice, text, phone email, chat and social media. Also it will helps the companies to know and interact with customer directly which will boost the sales and marketing services.
Market Driver:
The adoption for big data technologies will lead to transform the business by providing competitive with benefits over its competitors. It will also help to enhance the customer engagement and satisfaction with its rapid services and solutions. Moreover, it support to the accurate decision making and more systematic distribution of knowledge for the social customers and the companies.
Hence, these adoption for big data technologies have the ability to transform the customer relationship management which witness to increase the market growth in the forecast period.
Enhancement in ESO will help to business activities to easily analyze the digital activities of the customers, and identify the target audience. Moreover, it will improve the activities with the CRM recorded keywords, blogging and social media for the business growth and productivities. It has the ability to target the large audience and enhance the business to make higher rank on search engines platform.
Hence, to understand the customer and its social behavior will also help to boost the content, which will lead to enhance the SEO business activities platform in the forecast period.
Market Restraint:
One of the key constraint for implementing the CRM is the high cost. As large number of software is being available with different costing plans, the overall cost for ownership includes software subscriptions fees, upgrading charges, hardware and software and also staff upskilling and training.
However, converting the business operation may hinder the growth of the social customer relationship management market during the forecast year.
The report on the social customer relationship management (CRM) market covers a deep dive analysis of historic, recent and current market trends. Furthermore, market share/ranking analysis of key players, market dynamics, competition landscape, country-wise analysis for each region covered and the entire supply chain dynamics are covered through the below segmentation.
Report Features |
Specifics |
---|---|
Historical/Estimated/Forecasted Market Size Years |
2019-2027 |
Base Year for Market Calculation |
2020 |
Forecasted Period |
2021-2027 (2021 estimated year, forecasted up to 2027) |
Measured Units |
Value (USD Million) |
Segments Included |
Deployment Mode, Types, Solution, Application, End-Use, and Region |
Regional Coverage |
North America, Asia-Pacific, Europe, Middle East & Africa, South America |
For the scope of the report, In-depth segmentation is offered by Forencis Research
Social Customer Relationship Management (CRM) Market, by Deployment Mode
Social Customer Relationship Management (CRM) Market, by Type
Social Customer Relationship Management (CRM) Market, by Solution
Social Customer Relationship Management (CRM) Market, by Application
Social Customer Relationship Management (CRM) Market, by End-Use
Social Customer Relationship Management (CRM) Market, by Region
60+ MARKET TABLES AND 30+ FIGURES WILL BE INCLUDED IN THE SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKET STUDY
Note1: Tentative table of contents, may get updated during the course of research.
Note2: Company financial information is subject to availability in public domain
60+ MARKET TABLES AND 30+ FIGURES WILL BE INCLUDED IN THE STUDY