Global Mixed Reality Market: Key Highlights
Global Mixed Reality Market: Key Market Dynamics
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Global Mixed Reality Market: Regional Overview
The mixed reality market in the North America region is projected to witness high demand due to rapid adoption of mixed reality. There are numerous companies in the region working in the domain of mixed reality as the population is tech savvy and may adapt with the technology easily. Recently, Holopundits, an Ohio based technology company which specializes in the mixed reality and virtual reality planned to deliver virtual fireworks celebration on July 4th amid the pandemic.
Owing to the increasing youth population in the region resulting in the enormous demand for the latest technology driven devices, the growth of the mixed reality market is projected to observe notable demand in the region. Governing authorities are also pushing towards the adoption of latest technologies surging the demand of mixed reality in the region. In 2019, a Singapore agency used VR technology to promote Hilton International’s Asia Pacific flagship Conrad Maldives Rangali Island to the common people.
Global Mixed Reality Market: Key Players Overview
Intel Corporation is US based multinational company engaged in the technology sector. The product portfolio includes processors, systems and devices, chipsets, wireless products, server products, power solutions, software and services. In July 2020, the company invested in Jio platforms through its investment arm Intel Capital, as Jio Platforms is making major investments in the technologies such as mixed reality, blockchain, and big data analytics among others. Intel Capital makes investment in those companies which deal in the unique technologies such as cloud computing, 5G, and artificial intelligence across the globe.
SAMSUNG is a South Korea based multinational company primarily functioning in the consumer electronics domain. The product portfolio of the company comprises of mobiles, television and audio systems, home appliances, camera and computing, semiconductors, and others. In 2019, the company filed patent for upgraded AR/VR headset which was approved in January 2020, the new headsets have four built in cameras and have wireless feature.
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