Global Digital Printing Packaging Market: Key Highlights
Global Digital Printing Packaging Market: Key Market Dynamics
Global Digital Printing Packaging Market: Regional Overview
In North America, the digital printing packaging market is expected to rise significantly in the study period owing to the rising adoption of advanced printing options. Low operational cost, higher quality imaging with the eco-friendly technique are some of the factors pushing demand for digital printing for packaging applications in North America. Rising demand for on-demand printing across food & beverage manufacturers in the region to promote product branding is further pushing the market growth across North America.
In Asia-Pacific, the market is growing on the grounds of increasing demand for attractive and informative packging printing options to boost the product adoption. Rising diosposable income, increasing preference to packaged food products with expansion of organized and unorganized retail channels is driving the demand for digital printing packaging. Also, changing consumer buying behavior on the basis of product branding with increasing food manufacturer’s intrest in promoting product through inovativbe product packaging in the region is fueling the market growth
Global Digital Printing Packaging Market: Key Players Overview
HP Inc. is the information technology company headquartered in the United States. The company offers a range of products including printers, laptops, desktops, and related accessories and components. For digital printing packaging, the company offers HP Indigo digital presses for labels and packaging applications. The product range includes HP Indigo 30000 Digital Press, HP Indigo 6900 Digital Press, HP Indigo 6r Digital Press, and many others. In May 2019, the company launched new HP Indigo 30000 Digital Press for Indian Market. The newly launched digital press is planned to use for printing cartons used for the healthcare, food & beverage, personal care and cosmetics sector.
Xerox Corporation engages in merchandising of print and digital document-related services and products across the globe. The company offers solutions and services useful for the healthcare, insurance, government, and retail industry. In January 2018, the company announced that it has signed an agreement with the Fujifilm for combining the Xerox and Fuji Xerox joint venture to gain a leading position in the global market.
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