Growing Importance Of Printing Over Packaging Is Driving The Demand For Digital Printing Packaging Market

Digital Printing Packaging Market Size, Share, Trends, Growth, Analysis, Research

Global Digital Printing Packaging Market: Key Highlights

  • According to the new market research report Digital Printing Packaging Market by Printing Method (Inkjet, Electrophotography, Thermal-transfer, Direct Thermal Printing, Others), by Printing Inks (Latex Inks, UV Inks, Solvent Inks, Aqueous/Water-based Inks, Others), by Application (Corrugated Box, Flexible Packaging, Folding Cartons, Labels and Tags, Others), by End-Use Industry (Food and Beverage, Personal Care and Cosmetics, Pharmaceutical, Consumer Durables, Others),  by Region (North America, Asia Pacific, Europe, Middle East & Africa, South America) – Global Forecast (2020 to 2027)”, the global digital printing packaging market is estimated to reach USD 42.24 Billion by 2027 at a CAGR of 13.0% during the review period.
  • Digital Printing offers high-quality printing in a rapid and affordable manner by means of the simple process of printing the digital image on the substrate straightway. It is an eco-friendly way of printing, as it does not use plates and chemicals for printing.
  • Digital printing is used for packaging across food & beverage, pharmaceuticals, personal care, and cosmetic products.   

Digital Printing Packaging Market

Global Digital Printing Packaging Market: Key Market Dynamics

  • Increasing importance of product printing in the packaging to offer ease in handling, transportation, product display, and commercialization, is driving the demand for digital printing packaging.
  • Digital printing packaging offers a rapid, affordable printing technology with high-quality product printing is further fueling the market growth.
  • The high cost of the inks and their raw materials is acting as a major restraint to the market growth.
  • Ongoing research for the development of customized, more rapid and cost-effective digital printing is creating new opportunities for the growth of this market.

Global Digital Printing Packaging Market: Regional Overview

  • North America

In North America, the digital printing packaging market is expected to rise significantly in the study period owing to the rising adoption of advanced printing options. Low operational cost, higher quality imaging with the eco-friendly technique are some of the factors pushing demand for digital printing for packaging applications in North America. Rising demand for on-demand printing across food & beverage manufacturers in the region to promote product branding is further pushing the market growth across North America.

  • Asia-Pacific

In Asia-Pacific, the market is growing on the grounds of increasing demand for attractive and informative packging printing options to boost the product adoption. Rising diosposable income, increasing preference to packaged food products with expansion of organized and unorganized retail channels is driving the demand for digital printing packaging. Also, changing consumer buying behavior on the basis of product branding with increasing food manufacturer’s intrest in promoting product through inovativbe product packaging in the region is fueling the market growth


Global Digital Printing Packaging Market: Key Players Overview

  • HP Inc.:

HP Inc. is the information technology company headquartered in the United States. The company offers a range of products including printers, laptops, desktops, and related accessories and components. For digital printing packaging, the company offers HP Indigo digital presses for labels and packaging applications. The product range includes HP Indigo 30000 Digital Press, HP Indigo 6900 Digital Press, HP Indigo 6r Digital Press, and many others. In May 2019, the company launched new HP Indigo 30000 Digital Press for Indian Market. The newly launched digital press is planned to use for printing cartons used for the healthcare, food & beverage, personal care and cosmetics sector.

  • Xerox Corporation:

Xerox Corporation engages in merchandising of print and digital document-related services and products across the globe. The company offers solutions and services useful for the healthcare, insurance, government, and retail industry. In January 2018, the company announced that it has signed an agreement with the Fujifilm for combining the Xerox and Fuji Xerox joint venture to gain a leading position in the global market.

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Rep Id : CM 078

Published : 2020-02-24

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