Cognitive Media Market To Reach USD 2.1 Billion In 2025

Global Cognitive Media Market: Key Highlights

According to the new market research report “Cognitive Media Market by Deployment Type (Cloud and On-Premises), by Technology Type (Natural Language Processing and Machine Learning and Deep Learning), by Component (Solution and Services), by Application (Predictive Modelling, Forecasting, Document Analysis, Transcription, Fraud Detection, Online Gaming, Security Management and Others), by Region (Asia Pacific, North America, Europe, Middle East & Africa, South America) – Global Forecast (2018 to 2025)”, the global cognitive media market is estimated to reach USD 2.1 Billion in 2025 at a CAGR of 23.8% during forecast period 2018-2025.
Rising demand for cognitive computing technology in media sector is projected to automate and simplifying the workflow which will drive the cognitive media market during the forecast period.
However, lack of human expertise in the field of new emerging technology is major limiting factor expected to hinder the growth of the market during the forecast period.

Cognitive Media Market

Global Cognitive Media Market: Key Market Dynamics

Increasing demand for machine learning helps to predict customer demand by correlating the data which is expected to surge the cognitive media market during the forecast period.
Rising demand for cognitive computing helps to reduce manual process and to improve the media sector adoption of AI-based solution is projected to boost the growth of cognitive media.
Lack of human expertise with the growing new emerging technology is major limiting factor is expected to hinder the cognitive media market during the forecast period.
Media companies are investing in the AI technology to understand their audience preferences and deliver content according to their taste which is excepted to boost the growth on the market.

Global Cognitive Media Market: Regional Overview

Asia-Pacific

International Data Corporation (IDC) projected that 25% of Asia-Pacific bank and insurance company will deploy cognitive system for intelligent decision making and to increase automation and improved operational work by making the services more customer centric. IDC projected in 2019 that digital transformation will be supported by Artificial Intelligence and Cognitive Technology in Asia-Pacific region.

Europe

By the survey it is found that Europe have 80% of media practitioners agreed that AI would significantly impact the industry. Also 62% believed AI would improve decision making, 47% thought it would improve productivity. With the increasing demand in advertising and media sector companies seem to be showing enthusiasm towards Artificial Intelligence. Also there are industry adopting AI/Cognitive computing in the European region.

Global Cognitive Media Market: Key Players Overview

IBM Corporation:

International Business Machines (IBM), is a global technology company which provides cloud based services, cognitive computing, hardware and software. IBM Corporation function through five segments: Cognitive Solutions, Global Business Services (GBS), Technology Services & Cloud Platforms, Systems and Global Financing. The Global Business Services provide the clients with application management services and consulting.

Amazon.com, Inc.:

Amazon.com, Inc. engages in the provision of online retail shopping services. The company is known for its disruption and well established in technologies. Amazon is led by four different principles such as customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

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