Global Cognitive Media Market: Key Highlights
Global Cognitive Media Market: Key Market Dynamics
Global Cognitive Media Market: Regional Overview
International Data Corporation (IDC) projected that 25% of Asia-Pacific bank and insurance company will deploy cognitive system for intelligent decision making and to increase automation and improved operational work by making the services more customer centric. IDC projected in 2019 that digital transformation will be supported by Artificial Intelligence and Cognitive Technology in Asia-Pacific region.
By the survey it is found that Europe have 80% of media practitioners agreed that AI would significantly impact the industry. Also 62% believed AI would improve decision making, 47% thought it would improve productivity. With the increasing demand in advertising and media sector companies seem to be showing enthusiasm towards Artificial Intelligence. Also there are industry adopting AI/Cognitive computing in the European region.
Global Cognitive Media Market: Key Players Overview
International Business Machines (IBM), is a global technology company which provides cloud based services, cognitive computing, hardware and software. IBM Corporation function through five segments: Cognitive Solutions, Global Business Services (GBS), Technology Services & Cloud Platforms, Systems and Global Financing. The Global Business Services provide the clients with application management services and consulting.
Amazon.com, Inc. engages in the provision of online retail shopping services. The company is known for its disruption and well established in technologies. Amazon is led by four different principles such as customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.
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