Global Augmented Reality market: Key Highlights
Global Augmented Reality market: Key Market Dynamics
Global Augmented Reality market: Regional Overview
The Asia-pacific region is predicted to dominate in the augmented reality market, because of the rapid development in technology and increasing adoption of digital devices in the region. Major semiconductors companies are located in this region, which invests a good amount on research and development in emerging technologies. In May 2018, Sony Corporation released 0.5-type OLED microdisplay, which can be used in augmented devices. Moreover, this region have young population that adopts to emerging technologies rapidly.
Due to early adoption of emerging technologies such as augmented reality, virtual reality, and mixed reality, in addition because of rapid expansion of wireless technologies such as ZigBee, 5G, and Wireless Fidelity (Wi-Fi), the augmented reality market is expected to be fastest growing in this region. In 2018, Apple started testing ARKit 1.5 augmented reality platform, in addition in the same year company invested in OLED microdisplay as it is intensifying in the domain of AR technology.
Global Augmented Reality market: Key Players Overview
Google LLC is a US-based multinational technology company that deals in search engine, cloud computing, software and hardware, among others. The product portfolio of the company comprises of various products, software and services designed for personal use, business use and for developers. It provides augmented reality facility in its devices that is automatically installed on supported devices, also the company have augmented reality developer platform named ARCore. In February 2020, the company released augmented reality headset, Google Glass Enterprise Edition 2 for direct purchase.
PTC is a US-based multinational technology company engaged in providing products and solutions based on technologies such as Augmented Reality, Industrial Internet of Things (IIoT), Product Lifecycle Management (PLM), and CAD solutions. The product portfolio of the company comprises of Augmented Reality (AR) tools and solutions, IIoT software, CAD software, PLM software, PTC Mathcad Software, Service Lifecycle Management (SLM) software, and other products. In AR tools and solutions, the company provides Vuforia Studio, Vuforia Engine, Vuforia Expert Capture, and Vuforia Chalk. In February 2020, PTC collaborated with Tata Technologies to supply digital solutions such as digital twin, augmented reality, and virtual reality solutions to the manufacturing domain worldwide.
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