App Analytics Market To Reach USD 3.9 Billion In 2027 | CAGR 20.5% - Forencis Research

App Analytics Market Size, Share, Trends, Growth, Analysis, Research

Global App Analytics Market: Key Highlights

  • According to the new market research report “App Analytics Market by Type (Web App Analytics and Mobile App Analytics), by Deployment Mode (Cloud and On-premise), by Component (Solution and Services), by Application (Performance Analytics, Marketing Analytics, In-App Analytics, and Advertising Analytics), by End-User (BFSI), by Region (Asia Pacific, North America, Europe, Middle East & Africa, South America) – Global Forecast (2018 to 2027)”, the global app analytics market is estimated to reach USD 3.9 Billion in 2027 at a CAGR of 20.5% during forecast period 2018-2027.
  • Increasing growth for ROI evaluation is excepted to increase in the coming year as the companies are focusing on the return on investment more than their popularity and visibility which is expected to boost the market in the forecast period.
  • However, the lack of skilled professionals is expected to restrain the growth of the market during the forecast period.

App Analytics Market

Global App Analytics Market: Key Market Dynamics

  • Developing advancement in advertising and marketing helps mobile marketers to target better  their ads and understand the effectiveness of their spending is anticipated to boost the app analytics market growth.
  • Data privacy and security issues in mobile apps are the biggest challenges which are expected to hinder the app analytics market during the forecast period.
  • Increasing growth for ROI evaluation is used to help the organization to monitor customer behavior and to get a deep insight of the user which is projected to boost the growth of the market.
  • Increasing the use of apps for mobile advertising is used by mobile marketers to target better  their ads and understand the effectiveness of their spending is projected to increase the growth of the market in the forecast period.

Global App Analytics Market: Regional Overview

  • Asia-Pacific

Asia-Pacific is one of the top leading regions in the market. China is the main leader in terms of downloads and consumer spending. Also, India experienced a 41% revenue growth between 2017 and 2018 as well as ranked one in Q1 2018 by combining both Google Play app and IOS downloads. Furthermore, APAC is projected to own 50% of the global total by 2020 which will be three-time more than any other region.

  • Europe

The European Union government is permitting more than 100 advertising companies such as Google and Facebook to convert track citizens across public sector websites. However, the usage of the overall app in the United Kingdom is grown by 28%. And in Germany the overall usage is growing by 25%.

Global App Analytics Market: Key Players Overview

  • Google LLC:

Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engines, cloud computing, software, and hardware. Google analytics mobile apps help us to monitor the data of the business. It is also used to measure and optimize user acquisition and engagement with mobile apps.

  • Amazon.com, Inc.:

Amazon is a multinational company based on technology that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Its offer a range of product and services through its websites. Amazon mobile apps allow measuring app usage and app revenue.

About Forencis Research

Forencis Research is a B2B market research, intelligence and advisory firm engaging in market research and consulting services across leading industries, globally. Our robust and meticulous research team provides high growth and niche syndicated reports, customized reports and consulting reports to the diverse global fortune clientele and intellectual institutions. Forencis Research database is a constantly evolving pool of reports and white paper studies which helps companies to foster accelerated revenue growth in global and regional markets. Forencis Research delivers market research and consulting reports on high growth markets to help companies dominate their competition and set themselves apart by attaining increased revenue growth. To enable exclusive insights around the target market, Forencis Research employs robust research Methodology & Design which includes data acquisition, data synthesis and data correlation, through Primary and Secondary Research. Through the obtained data, Top-down and bottom-up methods are exercised to attain and verify data sanity within the entire market. This market data is yet again correlated with Forencis Research’s internal database before presenting it in any of our final publications. These methods of data correlation and amalgamation benefit us to put forward accurate market estimates enabling our clients to transform their business, markets and most importantly their “REVENUES”.

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Rep Id : ICT 041

Published : 2020-02-05