App Analytics Market To Reach USD 3.9 Billion In 2027

Global App Analytics Market: Key Highlights

According to the new market research report “App Analytics Market by Type (Web App Analytics and Mobile App Analytics), by Deployment Mode (Cloud and On-premise), by Component (Solution and Services), by Application (Performance Analytics, Marketing Analytics, In-App Analytics, and Advertising Analytics), by End-User (BFSI), by Region (Asia Pacific, North America, Europe, Middle East & Africa, South America) – Global Forecast (2018 to 2027)”, the global app analytics market is estimated to reach USD 3.9 Billion in 2027 at a CAGR of 20.5% during forecast period 2018-2027.
Increasing growth for ROI evaluation is excepted to increase in the coming year as the companies are focusing on the return on investment more than their popularity and visibility which is expected to boost the market in the forecast period.
However, the lack of skilled professionals is expected to restrain the growth of the market during the forecast period.

App Analytics Market

Global App Analytics Market: Key Market Dynamics

Developing advancement in advertising and marketing helps mobile marketers to target better their ads and understand the effectiveness of their spending is anticipated to boost the app analytics market growth.
Data privacy and security issues in mobile apps are the biggest challenges which are expected to hinder the app analytics market during the forecast period.
Increasing growth for ROI evaluation is used to help the organization to monitor customer behavior and to get a deep insight of the user which is projected to boost the growth of the market.
Increasing the use of apps for mobile advertising is used by mobile marketers to target better their ads and understand the effectiveness of their spending is projected to increase the growth of the market in the forecast period.

Global App Analytics Market: Regional Overview

Asia-Pacific

Asia-Pacific is one of the top leading regions in the market. China is the main leader in terms of downloads and consumer spending. Also, India experienced a 41% revenue growth between 2017 and 2018 as well as ranked one in Q1 2018 by combining both Google Play app and IOS downloads. Furthermore, APAC is projected to own 50% of the global total by 2020 which will be three-time more than any other region.

Europe

The European Union government is permitting more than 100 advertising companies such as Google and Facebook to convert track citizens across public sector websites. However, the usage of the overall app in the United Kingdom is grown by 28%. And in Germany the overall usage is growing by 25%.

Global App Analytics Market: Key Players Overview

Google LLC:

Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engines, cloud computing, software, and hardware. Google analytics mobile apps help us to monitor the data of the business. It is also used to measure and optimize user acquisition and engagement with mobile apps.

Amazon.com, Inc.:

Amazon is a multinational company based on technology that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Its offer a range of product and services through its websites. Amazon mobile apps allow measuring app usage and app revenue.

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