Online Grocery Market: Summary
The Global Online Grocery Market is projected to reach a value of USD 1100.21 billion by 2027 at a CAGR of 23.6%.
The online grocery refers to the purchase of fresh and packaged food through online portals. The rising working population, as well as the tedious commuting is anticipated to provide a key opportunities to businesses and entrepreneurs to drive the online grocery stores. Global online grocery market is growing at a rapid pace with the outbreak of Covid-19 Pandemics is excepted to rise the demand for customers for buying grocery online, it lead to avoid going stores as well as limit their social contacts. However, lack of trust regarding the freshness of products are expected to hinder the growth of the market in the forecast period.

Online Grocery Market: Market Dynamics
Market Driver:
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Increasing Adoption of IoT
- There has been increasing adoption of IoT for the growth of the online grocery market. This result will help retailers to improve the customer experience as well as to manage inventory efficiently
- The growing adoption of Internet of Thing (IoT) by the retailers throughout the globe is projected to fuel the market growth in the forecast period
- On 2018, Walmart has partnered with Microsoft Corporation to boost the digital transformation as well as to offer a enhance shopping experience to its customers
- According to these of five year deal in between the two companies, the Walmart will move a significant portion of samsclub.com as well as walmart.com to Azure to boost the user online experience
- The adoption of Internet of things (IoT) is projected to grow at a high growth rate during the forecast period
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Outbreak of Covid-19 Pandemics
- The outbreak of Covid-19 pandemics is also lead to enhance online grocery market growth. These has led to rising the customers demand for buying the grocery thought online in order to avoid going to the store as well as to limit the social contact.
- The Pandemics has rise the demand of the online grocery store throughout the globe, hence it is projected to develop the consumer buying behaviors as well as caret a positive impact for long time.
- For example, in April 2020 the Walmart Inc. and Nextdoor has announced the launch of their “Neighbors Helping Neighbors” program, an effort to make it easier for neighbors across the country to help one another during the COVID-19 pandemic.
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Rising Penetration of Internet Services
Market Restraint:
Online Grocery Market: Key Segments
- The online grocery market is majorly segments into product type, deliver type, shopper and end-user.
- On the basis of product type, the market is bifurcated into fresh produce, breakfast & dairy, staples & cooking essentials, snacks & beverages, baked product, ready to eat food and others. The staples and cooking essentials segment is projected to have the highest growth. Hence, these is being attributed to the majorly shopping of staples such as food grains, flours, and oil.
- On the basis of delivery type, the market is segmented into home delivery and click & collect.
- On the basis of shopper, the market is sub-segmented generation z, millennial, generation x, baby boomers and silent generation. The millennial and generation z are the most attractive consumer segments in the market.
- On the basis of end-user the market is divided into individuals and distributors.
Online Grocery Market: Key Regions

On the basis of region, the market is divided into North America, Europe, Asia Pacific, Latin America, Middle East & Africa. North America accounted for the major market with the various prominent players in the region as well as the growing e-commerce sales in U.S. However, Asia Pacific is projected grow at the fastest growth rate with the initiatives taken by the government of India and China to improve the digitalization and e-commerce their countries. Whereas, the Coronavirus lockdown has also resulted in a rising growth in online grocery sales in the region.
Online Grocery Market: Report Scope
The report on the online grocery market covers a deep dive analysis of historic, recent and current market trends. Furthermore, market share/ranking analysis of key players, market dynamics, competition landscape, country-wise analysis for each region covered and the entire supply chain dynamics are covered through the below segmentation.
Report Features
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Specifics
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Historical/Estimated/Forecasted Market Size Years
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2019-2027
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Historical Year
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2018
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Base Year
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2019
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Forecasted Period
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2020-2027 (2020 estimated year, forecast up to 2027)
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Measured Units
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Value (USD Million)
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Segments Included
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Product Type, Delivery Type, Shopper, and End-User
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Regional Coverage
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North America, Asia-Pacific, Europe, Middle East & Africa, South America
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Key Companies Covered
- Ahold Delhaize (Company Overview, Financial Overview, Product Synopsis, Key Developments, SWOT Analysis, & Key Strategy)
- Amazon.com, Inc.
- Best Buy Co Inc.
- Costco Wholesale Corporation
- Fresh Direct, LLC.
- Instacart
- Peapod LLC
- Publix Super Markets Inc.
- Target Corporation
- Walmart Inc
- Other Key Companies
Online Grocery Market: Report Segmentation
For the scope of the report, In-depth segmentation is offered by Forencis Research
Online Grocery Market, by Product Type
- Fresh Produce
- Fruits & Vegetables
- Meat & Seafood
- Breakfast & Dairy
- Milk
- Yogurt
- Cheese
- Butter
- Others
- Staples & Cooking Essentials
- Snacks & Beverages
- Salt & Spices
- Coffee/ Tea Powder
- Pickles
- Oils/ Vinegar
- Honey/ Jam
- Baked Products
- Cakes & Pastries
- Breads & Rolls
- Frozen Desserts
- Ready to Eat Food
- Instant Noodles
- Pasta
- Sandwiches
- Others
Online Grocery Market, by Delivery Type
- Home Delivery
- Company Owner Stores
- Third-Party Stores
- Click & Collect
Online Grocery Market, by Shopper
- Generation Z
- Millennial
- Generation X
- Baby Boomers
- Silent Generation
Online Grocery Market, by End-User
Online Grocery Market, by Region
- North America
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Europe
- Germany
- UK
- France
- Italy
- Rest of Europe
- Middle East & Africa
- Saudi Arabia
- UAE
- Rest of Middle East & Africa
- South America
- Brazil
- Argentina
- Rest of South America
Key Questions Answered By The Report
- What are the prominent developments affecting the market worldwide and its growth?
- What will be the impact of the developments in the market on the industry and on the market players in the future?
- What are the evolving variations of the market globally?
- What are the evolving functions of the market globally?
- What are the prominent aspects that will affect market growth globally during the study period?
- Who are the key players operating in the market across the globe?
- How are the key players leveraging in the present market scenario worldwide?
Report Audience
- Online Grocery Market Providers
- Online Grocery Market Solution and Services Suppliers, Distributors and Dealers
- End-Users of Online Grocery Market
- Government Bodies and Intellectual Institutions
- Associations and Industrial Organizations
- Research & Consulting Service Providers
- Research & Development Organizations
- Investment Banks & Private Equity Firms
60+ MARKET TABLES AND 30+ FIGURES WILL BE INCLUDED IN THE ONLINE GROCERY MARKET STUDY