Mobile Engagement Market by Solution (E-Mails, Push Notifications, SMS and MMS), by Enterprise Size (SME, LSE), by End-User (Retail, IT & Telecommunication), by Region (North America, Asia Pacific, Europe, Middle East and Africa, South America) – Global Forecast 2020 to 2027

Mobile Engagement Market - Global Industry Analysis and Forecast 2020 to 2027

Mobile Engagement Market: Summary

The Global Mobile Engagement Market is projected to reach a value of over USD 74.1 Billion by 2027 at a CAGR of around 43.4%.

Mobile Engagement is refers to an act of engaging a customers with the websites, mobile application as well as mobile messaging channels. Also, it is a method to connect the customers by an Omni channel by internally as well as externally the application. Whereas, it use to enhance the brand experiences and improve the customer relationship for the organization. It helps the user and application to interact as soon as the application downloads with the push notifications or an email.

Hence, it help to enhance the relationship with customer as well as revenue which will lead to improve the demand of the market in the forecast period.  

Mobile Engagement Market

Mobile Engagement Market: Drivers & Restraints

Market Driver:

  • Rising Adoption of Smartphones

With the rising adoption of smartphones is witness to increase the demand for the mobile engagement market in the forecast period.  Whereas, with the use of mobile-based applications are help to provide real time data benefit as well as boost the customer experience. However, it allows the companies to use in application messaging and push notification to make the user feel welcome and engage. Also, the companies are using the mobile engagements to boost brand experience as well as to support the business to make long term relationship with the customer.

Hence, the customers is most use mobile devices for online shopping items from Amazon, eBay as well as e-commerce platform. As well as it provides a benefits to shop and compare the product for the best result. This will lead to increase the demand of the mobile engagement market in the forecast period.

Market Restraints:

  • Security Concern

One of the major key concern of the mobile engagement market is the security which may hamper the market growth. Whereas, the new features and updates are at the high risk of the security. However, every mobile and phone operating system has a security issues, which can hamper the market growth. The smartphone user is facing a various threats when they use their phone. Moreover, it is projected that attacker can steal the user identify and the data store in the devices which is major issue in the growth of mobile engagement market in forecast period.

Hence, before any install or storing application the user should identify the data, which can lead to protect the device from the threat.

Mobile Engagement Market: Key Segments

  • Segmentation based on Solution: In-App Messaging, E-Mails, Push Notifications, SMS and MMS and Others.
  • Segmentation based on End-User: Retail, IT & Telecommunication, Media and Entertainment, Retail and Others.
  • Segmentation based on Enterprises Size: Small and Medium-Sized Enterprises and Large-Scale Enterprises.
  • Segmentation based on region covers: North America, Europe, Asia-Pacific, Middle East & Africa and South America with individual country-level analysis.

Mobile Engagement Market: Report Scope

The report on the mobile engagement market covers a deep dive analysis of historic, recent and current market trends. Furthermore, market share/ranking analysis of key players, market dynamics, competition landscape, country-wise analysis for each region covered and the entire supply chain dynamics are covered through the below segmentation.

Report Features

Specifics

Historical/Estimated/Forecasted Market Size Years

2019-2027

Base Year for Market Calculation

2020

Forecasted Period

2021-2027 (2021 estimated year, forecasted up to 2027)

Measured Units

Value (USD Million)

Segments Included

Solution, End-Use, Enterprises Size, and Region

Regional Coverage

North America, Asia-Pacific, Europe, Middle East & Africa, South America

Key Companies Covered

  • Oracle (Company Description, Company Overview, Product Synopsis, Key Developments, SWOT Analysis)
  • IBM Corporation
  • Salesforce.com, Inc.
  • Adobe
  • Selligent Marketing Cloud
  • Vibes
  • Airship
  • Swrve Inc.
  • Tapjoy, Inc.
  • Accengage
  • Other Key Companies
    • Leanplum
    • FOLLOWANALYTICS
    • Webtrekk GmbH

Mobile Engagement Market: Report Segmentation

For the scope of the report, In-depth segmentation is offered by Forencis Research

Mobile Engagement Market, by Solution

  • In-App Messaging
  • E-Mails
  • Push Notifications
  • SMS and MMS
  • Others

Mobile Engagement Market, by End-User

  • Retail
  • IT & Telecommunication
  • Media and Entertainment
  • Retail
  • Others

Mobile Engagement Market, by Enterprises Size

  • Small and Medium-Sized Enterprises
  • Large-Scale Enterprises

Mobile Engagement Market, by Region

  • North America
    • US
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • India
    • Japan
    • Taiwan
    • South Korea
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • UK
    • Russia
    • Rest of Europe
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Argentina
    • Rest of South America

Key Questions Answered By The Report

  • What are the prominent developments affecting the market worldwide and its growth?
  • What will be the impact of the developments in the market on the industry and on the market players in the future?
  • What are the evolving variations of the market globally?
  • What are the evolving functions of the market globally?
  • What are the prominent aspects that will affect market growth globally during the study period?
  • Who are the key players operating in the market across the globe?
  • How are the key players leveraging in the present market scenario worldwide?

Report Audience

  • Mobile Engagement Market   Providers
  • Mobile Engagement Market   Solution and Services Suppliers, Distributors and Dealers
  • End-Users of Varied Segments of Mobile Engagement Market  
  • Government Bodies and Intellectual Institutions
  • Associations and Industrial Organizations
  • Research & Consulting Service Providers
  • Research & Development Organizations
  • Investment Banks & Private Equity Firms

60+ MARKET TABLES AND 30+ FIGURES WILL BE INCLUDED IN THE MOBILE ENGAGEMENT MARKET STUDY

  1. INTRODUCTION
    1. Research Objectives
    2. Market Definition
    3. Research Scope
    4. Regional Coverage
    5. Research Timeline
    6. Assumptions
    7. Limitations
  2. RESEARCH DESIGN & SCOPE
    1. Introduction
    2. Primary Research
      1. Key Industry Expert Insight
    3. Secondary Research
      1. Vital Data from Secondary Sources
    4. Market Size Estimation
    5. Data Validation & Triangulation
  3. EXECUTIVE SUMMARY
  4. MARKET DYNAMICS
    1. Introduction
    2. Drivers
      1. Rising Adoption of Smartphones
      2. Increasing Demand of Social Media Platform
    3. Restraint
      1.  High Cost of Investment
    4. Opportunities
      1. Enhancement of Digital Platform
      2. Rising Advancement in Marketing Strategy
    5. Challenges
      1.  Security Concerns
  5. INDUSTRY TRENDS – PORTERS FIVE FORCES ANALYSIS
    1. Introduction
      1. Power of Buyers
      2. Power of Suppliers
      3. Intensity of Competition
      4. Challenges of Substitutes
      5. Challenges of New Entrants
    2. Macro-Economic Indicators
  6. GLOBAL MOBILE ENGAGEMENT MARKET BY SOLUTION, Market Size in USD Million (2019-2027)
    1. Introduction
    2. In-App Messaging
    3. E-Mails
    4. Push Notifications
    5. SMS and MMS
    6. Others
  7. GLOBAL MOBILE ENGAGEMENT MARKET BY END-USER, Market Size in USD Million (2019-2027)
    1. Introduction
    2. Retail
    3. IT & Telecommunication
    4. Media and Entertainment
    5. Retail
    6. Others
  8. GLOBAL MOBILE ENGAGEMENT MARKET ENTERPRISES SIZE, BY Market Size in USD Million (2019-2027)
    1. Introduction
    2. Small and Medium-Sized Enterprises
    3. Large-Scale Enterprises
  9. GLOBAL MOBILE ENGAGEMENT MARKET BY REGION, Market Size in USD Million (2019-2027)
    1. North America
      1. US
      2. Canada
      3. Mexico
    2. Europe
      1. Germany
      2. France
      3. Italy
      4. UK
      5. Russia
      6. Rest of Europe
    3. Asia-Pacific
      1. China
      2. India
      3. Japan
      4. Taiwan
      5. South Korea
      6. Rest of Asia-Pacific
    4. Middle East and Africa
      1. Saudi Arabia
      2. UAE
      3. Rest of Middle East and Africa
    5. South America
      1. Brazil
      2. Argentina
      3. Rest of South America
  10. COMPETITIVE LANDSCAPE
    1. Introduction
    2. Market Ranking/Share Analysis of Key Companies
    3. Company Benchmarking
  11. COMPANY PROFILES
    1. Oracle
      1. Company Overview
      2. Financial Overview
      3. Products/Solutions/Services Offered
      4. Key Developments
      5. SWOT Analysis
    2. IBM Corporation
    3. Salesforce.com, Inc.
    4. Adobe
    5. Selligent Marketing Cloud
    6. Vibes
    7. Airship
    8. Swrve Inc.
    9. Tapjoy, Inc.
    10. Accengage
    11. Other Key Companies
      1. Leanplum
      2. FOLLOWANALYTICS
      3. Webtrekk GmbH
  12. APPENDIX
    1. Key Industry Expert Insights
    2. Primary Discussion Guide
    3. Customization Options

Note1: Tentative table of contents, may get updated during the course of research.

Note2: Company financial information is subject to availability in public domain

60+ MARKET TABLES AND 30+ FIGURES WILL BE INCLUDED IN THE STUDY

Rep Id : SC 093

Published : August, 2020


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