Masterbatch Market by Type (Color, White, Black, Additives), by Polymer (PP, HDPE, PVC), by End-Use (Automotive, Consumers Goods, Textiles, Construction, Agriculture, Others), and by Region (Asia Pacific, North America, Europe, Middle East & Africa, South America) – Global Forecast 2017 to 2024

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Masterbatch Market: Summary

The Global Masterbatch Market is estimated to reach USD 12.9 Billion by 2024 at a CAGR of 5.2%.

Masterbatch is a solid product in which additives or pigments are optimally dispersed at a high concentration in carrier materials. Masterbatch are a type of additives which are produced in black, white, and various other colors. These variations in color additives are used to combine and form the desired color in target applications. Plastic is devoid of color and masterbatch is used to impart color and strengthen the properties of plastics in various applications. Masterbatch has become an integral part of polymer and aplastic manufacturing. Cost-effective, easy to use, less amount of waste, and similar other properties are some of the benefits offered by the masterbatch.

Masterbatch Market


Masterbatch Market: Drivers & Restraints

Market Drivers:

  • Rising Demand of Plastics from the Automotive Industry

Plastic is being used in the design and manufacturing of automotive vehicles. It has become more essential with growing stringent regulation and changing consumer demand for lighter, more affordable, and fuel-efficient vehicles.  Fuel efficiency has become a vital characteristic in the automotive industry owing to rising fuel prices and stringent government regulations for lower gas emissions. However, a masterbatch is used for the manufacturing of plastic products which are been used in the manufacturing of automotive vehicles.

Thus, the rising consumption of plastics in the automotive industry is expected to surge the demand for masterbatch market growth during the forecast period.

  • Growing Packaging Demand from Food & Beverage Industry

Color and white masterbatch are commonly used in the packaging industry. Masterbatch is used in packaging plastics to enhance demand through attractive product packaging. This is achieved by using various types of custom colored masterbatch. Owing to the stringent regulations associated with health and safety, a masterbatch is used for both rigid as well as flexible packaging of food and beverage considering the food packaging grades. Additionally, bright colors of packaging materials help to achieve increased consumer attention in the department store shelves, thus promoting the product usage in the respective industry. Furthermore, increasing dependency on packaged food products and increasing disposable incomes are other factors boosting the market growth.

Hence, the consumption of plastics in the packaging industry is one of the factors expected to surge product demand during the forecast period.

Market Restraints:

  • Availability of Low Quality and Cheaper Substitutes

Masterbatch is been used in various end-use industries such as automotive, construction, packaging, agriculture, and amongst others. Market players with enhanced coloring are making an impression on the end-use industries. With the growth, a strong challenge of local players coming with the availability of lower quality and cheaper products is expected to hinder the growth of the product market during the forecast period.

Masterbatch Market: Key Segments

  • Based on Type: Color, White, Black, Additives, and Others
  • On the basis of Polymer: Polypropylene (PP), High-density polyethylene (HDPE), Polyvinyl chloride (PVC), Polyurethane (PUR), Polyethylene Terephthalate (PET), and Others
  • On the basis of End-user: Automotive, Construction, Textile, Agriculture, Consumer Goods, and Others
  • Key Regions Covered: North America, South America, Europe, Asia-Pacific, Middle East & Africa and South America, with individual country-level analysis.

Masterbatch Market: Report Scope

The report on the Masterbatch Market covers a deep dive analysis of historic, recent and current market trends. Furthermore, market share/ranking analysis of key players, market dynamics, competition landscape, country wise analysis for each region covered and the entire supply chain dynamics are covered through the below segmentation.

Report Features


Historical/Estimated/Forecasted Market Size Years


Base Year for Market Calculation


Forecasted Period

2019-2024 (2019 estimated year, forecasted up to 2024)

Measured Units

Value (USD Million), Volume (Tons)

Segments Included

Type, End-User, and Region

Regional Coverage

Asia-Pacific, North America, Europe, Middle East & Africa, and South America


Key Companies Covered

  • BASF SE (Company Description, Company Overview, Product Synopsis, Key Developments, SWOT Analysis)
  • KKPC
  • Clariant
  • Plastiblends
  • Ampacet Corporation
  • Schulman, Inc.
  • Tosaf
  • PolyOne
  • Colourtone Masterbatch
  • Hubron International
  • Cabot Corporation
  • Other Key Companies

Masterbatch Market: Report Segmentation

For the scope of report, In-depth segmentation is offered by Forencis Research

Masterbatch Market, by Type

  • Color
  • White
  • Black
  • Additives
  • Others

Masterbatch Market, by Polymers

  • Polypropylene (PP)
  • High-density polyethylene (HDPE)
  • Polyvinyl chloride (PVC)
  • Polyurethane (PUR)
  • Polyethylene Terephthalate (PET)
  • Others

Masterbatch Market, by End User

  • Automotive
  • Consumer Goods
  • Textiles
  • Agriculture
  • Construction
  • Others

Masterbatch Market, by Region

  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Argentina
    • Rest of South America

Key Questions answered by the report

  • What are the major developments impacting the global market and its growth?
  • What will be the effects of the developments in the global market on the industry and on the market players in the near and far future?
  • What are the evolving types of the global market?
  • What are the evolving applications of global market?
  • What are the major characteristics that will affect the global market growth during the study period?
  • Who are the key global players operating in the market?
  • How are the major players leveraging in the existing global market conditions?

Report Audience

  • Masterbatch Market Providers
  • Masterbatch Market Solution and Services Suppliers, Distributors and Dealers
  • End-Users of Varied Segments of Masterbatch Market
  • Government Bodies and Intellectual Institutions
  • Associations and Industrial Organizations
  • Research & Consulting Service Providers
  • Research & Development Organizations 
  • Investment Banks & Private Equity Firms



1.1       Research Objectives

1.2       Market Definition

1.3       Research Scope

1.4       Regional Coverage

1.5       Research Timeline

1.6       Assumptions

1.7       Limitations


2.1       Introduction

2.2       Primary Research

                                  2.2.1    Key Industry Expert Insight

2.3       Secondary Research

                                  2.3.1    Vital Data from Secondary Sources

2.4       Market Size Estimation

2.5       Data Validation & Triangulation



4.1       Introduction

4.2       Drivers

                                 4.2.1.    Rising Demand from Automotive Industry

                                 4.2.2.    Growing Packaging Demand from Food & Beverage Industry

4.3       Restraints

                                 4.3.1.    Availability of Low Quality and Cheaper Substitutes 

4.4       Opportunities

                                 4.4.1.    Growing Demand for Plastic from Emerging Economies

4.5       Challenges

                                  4.5.1    Non-Biodegradability of Plastics


5.1       Introduction

                                 5.1.1.    Power of Buyers

                                 5.1.2.    Power of Suppliers

                                 5.1.3.    Intensity of Competition

                                 5.1.4.    Challenges of Substitutes

                                 5.1.5.    Challenges of New Entrants

5.2       Macro-Economic Indicators

6      MASTERBATCH MARKET BY TYPE, Market Size in USD Million & Volume (2017—2024)

6.1       Introduction

6.2       Color

6.3       White

6.4       Black

6.5       Additives

6.6       Others

7      MASTERBATCH MARKET BY POLYMER, Market Size in USD Million & Volume (2017—2024)

7.1       Introduction

7.2       Polypropylene (PP)

7.3       High-density polyethylene (HDPE)

7.4       Polyvinyl chloride (PVC)

7.5       Polyurethane (PUR)

7.6       Polyethylene Terephthalate (PET)

7.7       Others

8      MASTERBATCH MARKET BY APPLICATION, Market Size in USD Million & Volume (2017—2024)

8.1       Introduction

8.2       Automotive

8.3       Consumer Goods

8.4       Textiles

8.5       Agriculture

8.6       Construction

8.7       Others

9      MASTERBATCH MARKET BY REGION, Market Size in USD Million & Volume (2017—2024)

9.1       North America

                                 8.1.1.    US

                                 8.1.2.    Canada

                                 8.1.3.    Mexico

9.2       Europe

                                 8.2.1.    Germany

                                 8.2.2.    France

                                 8.2.3.    Italy

                                 8.2.4.    UK

                                 8.2.5.    Spain

                                 8.2.6.    The Netherlands

                                 8.2.7.    Rest of Europe

9.3       Asia-Pacific

                                 8.3.1.    China

                                 8.3.2.    Japan

                                 8.3.3.    India

                                 8.3.4.    South Korea

                                 8.3.5.    Taiwan

                                 8.3.6.    Rest of Asia-Pacific

9.4       Middle East & Africa

                                 8.4.1.    Saudi Arabia

                                 8.4.2.    UAE

                                 8.4.3.    Rest of Middle East

9.5       South America

                                 8.5.1.    Brazil

                                 8.5.2.    Argentina

                                 8.5.3.    Rest of South America


10.1     Introduction

10.2     Market Ranking/Share Analysis of Key Companies

10.3     Company Benchmarking


11.1     Clariant

                                11.1.1    Company Overview

                                11.1.2    Financial Overview

                                11.1.3    Products/Solutions/Services Offered

                                11.1.4    Key Developments

                                11.1.5    SWOT Analysis

11.2     KKPC

11.3     BASF SE

11.4     Plastiblends

11.5     Ampacet Corporation

11.6     A. Schulman, Inc.

11.7     Tosaf

11.8     PolyOne

11.9     Colourtone Masterbatch

11.10  Hubron International

11.11  Cabot Corporation

11.12  Other Key Companies


12.1     Key Industry Expert Insights

12.2     Primary Discussion Guide

12.3     Customization Options

Note1: Tentative table of contents, may get updated during the course of research.

Note2: Company financial information is subject to availability in public domain




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Forencis Research follows robust and deep dive research methodologies to deliver accurate – current, estimated and forecasted market data. Our extensive primary and secondary research help in deriving reliable qualitative and quantitative data to provide verified market insights. Our research team tracks historic trends, existing and recent market dynamics, growth prospects, competitor landscape, and the entire value chain dynamics to attain reliable industry facts to reach accurate market estimates. Primary research is conducted through thorough interviews and detailed surveys with the Key Industry Experts and related participants across the value chain. Secondary research entails acquiring data through paid and reliable databases such as annual reports, SEC filings, research publications, association publications, investor presentations, white papers and other sources. All the above-obtained information is further processed and collated with our existing database prior to its presentation in our publications.

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Key Questions Answered by the Report

  • Major factors impacting the market and its growth
  • Evolving Types of the various products in the Market
  • Evolving Application of the various products in the Market
  • Growing countries in the Global Market
  • Effects of the developments in the market on the industry and on the market players
  • Key market developments undertaken by the leading players

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