Geomarketing Market by Component (Solution, Services), by Deployment Type (Cloud, On-Premises), by Technology (Bluetooth, Wi-Fi), by Location Type (Indoor, Outdoor), by Region (North America, Asia Pacific, Europe, Middle East and Africa, South America) – Global Forecast 2020 to 2027

Geomarketing Market - Global Industry Analysis and Forecast 2020 to 2027

Geomarketing Market: Summary

The Global Geomarketing Market is projected to reach a value of over USD 41.2 billion by 2027 at a CAGR of around 24.7%.

Geomarkeing is refer to the use of geolocation in the process of planning and implementation of marketing activities. Also, it is a fast evolving marketing strategy which has been embraced by the organization for marketing activities to develop logical as well as powerful impact to the user and probable consumers across the entire marketing infrastructure. It is also known as marketing geography. Whereas, the geomarketing helps the financial sector by finding ATMs traffic generators as well as lead to develop hotspots maps that based on geographical parameters integrated with user behavior.

Hence, it also support the organization with valued information such as transit behaviors, area most visited and various other services which may lead to improve the demand of the market in the forecast period.

Geomarketing Market

Geomarketing Market: Drivers & Restraints

Market Driver:

  • Increasing Adoption for Digital Platform

With the increasing adoption for digital platform is witness to boost the growth of the market in the projected period. Whereas, various industries has started adopting the digital marketing strategy by replacing the traditional platform as lead to benefit with the advance features and user experience. Also, with the help of digital map the customer can display information about competitors, consumption, distribution, and turnover.

However, the connected devices such as IoT and blockchain is also anticipated to boost the growth of the market in the forecast period. Also, it lead to provide the data with real time benefit, customer behavior as well as enhance response features. It will also support the government and organization with the purpose of implementing the smart cities projects.

Market Restraints:

  • Security Issues

One of the major key concern of the geomarketing market is the security issue which may hinder the growth of the market. Whereas, the increasing cyber threat can lead to create a concern issue for the vendors as well as consumers mostly when the information is not being maintained securely. Also, the shortage of the skilled professional is also one of the major factor to hinder the market growth.

Hence, lack of awareness to the end user is also anticipate to hinder the geomarketing. Also, the consumer data which has been kept for future analytics, it misplace or misuse can also lead to cause a major legal concern for organization and customers. These factor may create a major restraining factor for the market adoption in the forecast period.

Geomarketing Market: Key Segments

  • Segmentation based on Component: Solution and Services.
  • Segmentation based on Deployment Type: Cloud and On-Premises.
  • Segmentation based on Technology: Bluetooth, Global Positioning System, Radio-Frequency Identification and Wi-Fi.
  • Segmentation based on Location Type: Indoor and Outdoor.
  • Segmentation based on End-User: Healthcare, Retail and Ecommerce, BFSI, Media and Entertainment, IT & Telecommunication and Others.
  • Segmentation based on region covers: North America, Europe, Asia-Pacific, Middle East & Africa and South America with individual country-level analysis.

Geomarketing Market: Report Scope

The report on the geomarketing market covers a deep dive analysis of historic, recent and current market trends. Furthermore, market share/ranking analysis of key players, market dynamics, competition landscape, country-wise analysis for each region covered and the entire supply chain dynamics are covered through the below segmentation.

Report Features


Historical/Estimated/Forecasted Market Size Years


Base Year for Market Calculation


Forecasted Period

2021-2027 (2021 estimated year, forecasted up to 2027)

Measured Units

Value (USD Million)

Segments Included

Component, Deployment Type, Technology, Location Type, End-User and Region

Regional Coverage

North America, Asia-Pacific, Europe, Middle East & Africa, South America

Key Companies Covered

  • GOOGLE (Company Description, Company Overview, Product Synopsis, Key Developments, SWOT Analysis)
  • IBM Corporation
  • Microsoft
  • Cisco Systems, Inc.
  • Oracle
  • Adobe
  •, Inc.
  • Esri
  • Software AG
  • Qualcomm Technologies, Inc.
  • Other Key Companies
    • HERE
    • PlotProjects B.V.
    • Rover Labs Inc.
    • HYP3R Inc

Geomarketing Market: Report Segmentation

For the scope of the report, In-depth segmentation is offered by Forencis Research

Geomarketing Market, by Component

  • Software
    • Content Management
    • Reporting and Data Visualization
    • Location and Predictive Analytics
    • Geofencing
  • Services
    • Support and Maintenance
    • Advisory and Consulting
    • Deployment and Integration

Geomarketing Market, by Deployment Type

  • Cloud
  • On-Premises

Geomarketing Market, by Technology

  • Bluetooth
  • Global Positioning System
  • Radio-Frequency Identification
  • Wi-Fi

Geomarketing Market, by Location Type

  • Indoor
  • Outdoor

Geomarketing Market, by End-User

  • Healthcare
  • Retail And Ecommerce
  • BFSI
  • Media And Entertainment
  • IT & Telecommunication
  • Others

Geomarketing Market, by Region

  • North America
    • US
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • India
    • Japan
    • Taiwan
    • South Korea
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • UK
    • Russia
    • Rest of Europe
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Argentina
    • Rest of South America

Key Questions Answered By The Report

  • What are the prominent developments affecting the market worldwide and its growth?
  • What will be the impact of the developments in the market on the industry and on the market players in the future?
  • What are the evolving variations of the market globally?
  • What are the evolving functions of the market globally?
  • What are the prominent aspects that will affect market growth globally during the study period?
  • Who are the key players operating in the market across the globe?
  • How are the key players leveraging in the present market scenario worldwide?

Report Audience

  • Geomarketing Market  Providers
  • Geomarketing Market  Solution and Services Suppliers, Distributors and Dealers
  • End-Users of Varied Segments of Geomarketing Market
  • Government Bodies and Intellectual Institutions
  • Associations and Industrial Organizations
  • Research & Consulting Service Providers
  • Research & Development Organizations
  • Investment Banks & Private Equity Firms


    1. Research Objectives
    2. Market Definition
    3. Research Scope
    4. Regional Coverage
    5. Research Timeline
    6. Assumptions
    7. Limitations
    1. Introduction
    2. Primary Research
      1. Key Industry Expert Insight
    3. Secondary Research
      1. Vital Data from Secondary Sources
    4. Market Size Estimation
    5. Data Validation & Triangulation
    1. Introduction
    2. Drivers
      1. Increasing Adoption of Various Digital Platforms
      2. Growing Demand for Connected Devices
    3. Restraint
      1. Security Issues
    4. Opportunities
      1. Rising Demand for Location-Based Services
      2. Increasing Adoption of Cloud-Based Platforms
    5. Challenges
      1. Shortage of Skilled Professionals
    1. Introduction
      1. Power of Buyers
      2. Power of Suppliers
      3. Intensity of Competition
      4. Challenges of Substitutes
      5. Challenges of New Entrants
    2. Macro-Economic Indicators
  6. GLOBAL GEOMARKETING MARKET BY COMPONENT, Market Size in USD Million (2019-2027)
    1. Introduction
    2. Software
      1. Content Management
      2. Reporting and Data Visualization
      3. Location and Predictive Analytics
      4. Geofencing
    3. Services
      1. Support and Maintenance
      2. Advisory and Consulting
      3. Deployment and Integration
    1. Introduction
    2. Cloud
    3. On-Premises
  8. GLOBAL GEOMARKETING MARKET BY TECHNOLOGY, Market Size in USD Million (2019-2027)
    1. Introduction
    2. Bluetooth
    3. Global Positioning System
    4. Radio-Frequency Identification
    5. Wi-Fi
  9. GLOBAL GEOMARKETING MARKET BY LOCATION TYPE, Market Size in USD Million (2019-2027)
    1. Introduction
    2. Indoor
    3. Outdoor
  10. GLOBAL GEOMARKETING MARKET BY END-USER, Market Size in USD Million (2019-2027)
    1. Introduction
    2. Healthcare
    3. Retail And Ecommerce
    4. BFSI
    5. Media And Entertainment
    6. IT & Telecommunication
    7. Others
  11. GLOBAL GEOMARKETING MARKET BY REGION, Market Size in USD Million (2019-2027)
    1. North America
      1. US
      2. Canada
      3. Mexico
    2. Europe
      1. Germany
      2. France
      3. Italy
      4. UK
      5. Russia
      6. Rest of Europe
    3. Asia-Pacific
      1. China
      2. India
      3. Japan
      4. Taiwan
      5. South Korea
      6. Rest of Asia-Pacific
    4. Middle East and Africa
      1. Saudi Arabia
      2. UAE
      3. Rest of Middle East and Africa
    5. South America
      1. Brazil
      2. Argentina
      3. Rest of South America
    1. Introduction
    2. Market Ranking/Share Analysis of Key Companies
    3. Company Benchmarking
    1. GOOGLE
      1. Company Overview
      2. Financial Overview
      3. Products/Solutions/Services Offered
      4. Key Developments
      5. SWOT Analysis
    2. IBM Corporation
    3. Microsoft
    4. Cisco Systems, Inc.
    5. Oracle
    6. Adobe
    7., Inc.
    8. Esri
    9. Software AG
    10. Qualcomm Technologies, Inc.
    11. Other Key Companies
      1. HERE
      2. PlotProjects B.V.
      3. Rover Labs Inc.
      4. HYP3R Inc
    1. Key Industry Expert Insights
    2. Primary Discussion Guide
    3. Customization Options

Note1: Tentative table of contents, may get updated during the course of research.

Note2: Company financial information is subject to availability in public domain




Rep Id : ICT 093

Published : September, 2020

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