Automotive Paints Market by Type (Primer, Basecoat), by Technology (Solvent, Water based), by Resin (Polyurethane), by Texture (Solid, Metallic), by Application (Passenger Cars, LDV), by Region (North America, Asia Pacific, Europe, Middle East and Africa, South America) – Global Forecast (2019 to 2027)


The Global Automotive Paints Market is projected to reach around USD 12.3 billion by 2027 at a CAGR of around 3.8%.

Automotive paint is used on the surface of automobiles to protect them from environmental damage such as UV radiation, oxidation, corrosion, and for decoration purposes. Primer, base coat, and clear coat are the three layers used in paints. Primer is the first coat that gets applied and it protects from heat differences, corrosion, UV-light, bumps and others. Base cost is applied to the top of the primer which contains actual properties of color and effects. Clearcoat is a transparent and glossy coating that is sprayed on the top of the base coat for the final layer with the environment. Hence, a clear coat needs to be reliable to withstand UV light and resist abrasion.


Market Driver:

  • Regulations Favoring Eco-Friendly Paints

Volatile Organic Compounds (VOCs) contain a variety of chemicals that are widely found in products such as solvent-based paints/coatings, sealants, adhesives, organic solvents, and others. VOC-containing products cause air pollution and have adverse health effects. To control VOC emission, the government has imposed regulations for paint makers such as National Volatile Organic Compound Emission Standards for Architectural Coatings, National Emission Standards for Hazardous Air Pollutants (NESHAP) and others to limit the use of volatile organic compounds (VOCs) in their products. Hence, automotive paint technologies are shifting towards the waterborne paints and powder coatings, which cuts down the amount of VOCs they contain.

Therefore, regulations favoring eco-friendly paints are expected to propel the market growth during the forecast period.


  • Increase in Vehicle Production 

Growing vehicle production will increase the demand for the automotive paints market. In 2018, India, Malaysia, Thailand, Russia and among others are the prominent countries that have shown positive growth of 8%, 12.2%, 9%, 13.9%, respectively. Moreover, the rise in automobile production in developing nations has increased the production of automotive catalysts for emission control devices in automobile exhaust systems.

Thus, the increase in vehicle production is anticipated to boost the market growth during the forecast period.


Market Restraint:

  • Fluctuating Raw Material Price

The cost of raw materials plays a vital role for paint manufacturers, as more than 50% of the operating costs are allotted to raw materials. Most of the raw materials used in paints are petroleum-based. Hence, price fluctuations of petroleum products, uncertain shortages, and supply-demand gaps have a negative impact on automotive paints manufacturers. Moreover, lack of constant supply of raw materials results in increasing raw material prices which, escalates the overall product price.

Thus, fluctuating raw material prices is a restraining factor for automotive paints market growth during the forecast period.


Automotive Paints market: Key segments

  • By Type: Primer, Base Coat, Clear Coat, and E-Coat.
  • By Technology: Solvent Based, Water Based, Powder Coating and UV Cured Coating.
  • By Resin: Polyurethane, Acrylic, Epoxy, Polyesters, and Others.
  • By Texture: Solid Paints, Metallic Paints, Pearlescent, Matte Finish, and Others.
  • By Application: Passenger Cars, Light-Duty Vehicle (LDV) and Heavy-Duty Vehicle (HDV).
  • Based on Region Covers: North America, South America, Europe, Asia-Pacific, Middle East & Africa and South America, with individual country-level analysis.


Automotive Paints MARKET: Report SCOPE

The report on the automotive paints market covers a deep dive analysis of historic, recent and current market trends. Furthermore, market share/ranking analysis of key players, market dynamics, competition landscape, country-wise analysis for each region covered and the entire supply chain dynamics are covered through the below segmentation.


Report Features


Historical/Estimated/Forecasted Market Size Years


Base Year for Market Calculation


Forecasted Period

2020-2027 (2020 estimated year, forecasted up to 2027)

Measured Units

Value (USD Million), Volume (Kiloliter)

Segments Included

 Type, Technology, Resin, Texture, and Application

Regional Coverage

North America, Asia-Pacific, Europe, Middle East & Africa, South Africa

KEY Companies Covered

  • PPG Industries, Inc. (Company Description, Company Overview, Product Synopsis, Key Developments, SWOT Analysis)
  • Axalta Coating Systems
  • Akzo Nobel N.V.
  • The Sherwin-Williams Company
  • Solvay
  • Kansai Paint Co.,Ltd.
  • Nippon Paint Holdings Co., Ltd.
  • Valspar
  • KCC Corporation
  • Other Key Companies

Automotive Paints MARKET: report segmentation

For the scope of the report, In-depth segmentation is offered by Forencis Research

Automotive Paints Market, by Type

  • Primer
  • Base Coat
  • Clear Coat
  • E-Coat

Automotive Paints Market, by Technology

  • Solvent-Based
  • Water-Based
  • Powder Coating
  • UV Cured Coating


Automotive Paints Market, by Resin

  • Polyurethane
  • Acrylic
  • Epoxy
  • Polyesters
  • Others

Automotive Paints Market, by Texture

  • Solid Paints
  • Metallic Paints
  • Pearlescent
  • Matte Finish
  • Others

Automotive Paints Market, Application

  • Passenger Cars
  • Light-Duty Vehicle (LDV)        
  • Heavy-Duty Vehicle (HDV)


Automotive Paints Market, by Region

  • North America
    • US
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Norway
    • Rest of Europe
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Argentina
    • Rest of South America


Key Questions answered by the report

  • What are the prominent developments affecting the market globally and its growth?
  • What will be the impact of the developments in the market on the industry and the market players in the future?
  • What are the evolving variations of the market worldwide?
  • What are the evolving functions of the market globally?
  • What are the prominent aspects that will affect market growth globally during the study period?
  • Who are the key players operating in the market across the world?
  • How are the key players leveraging in the present market scenario globally?

Report Audience

  • Automotive Paints Market Providers
  • Automotive Paints Market Solution and Services Suppliers, Distributors and Dealers
  • End-Users of Varied Segments of Automotive Paints Market
  • Government Bodies and Intellectual Institutions
  • Associations and Industrial Organizations
  • Research & Consulting Service Providers
  • Research & Development Organizations
  • Investment Banks & Private Equity Firms


    1. Research Objectives
    2. Market Definition
    3. Research Scope
    4. Regional Coverage
    5. Research Timeline
    6. Assumptions
    7. Limitations
    1. Introduction
    2. Primary Research
      1. Key Industry Expert Insight
    3. Secondary Research
      1. Vital Data from Secondary Sources
    4. Market Size Estimation
    5. Data Validation & Triangulation
    1. Introduction
    2. Drivers
      1. Regulations Favoring Eco-Friendly Paints
      2. Increase in Vehicle Production
    3. Restraint
      1. Fluctuating Raw Material Price
    4. Opportunities
      1. Growing Adoption of High-End Vehicles
    5. Challenges
      1. Defects Associated with Automotive Paints
    1. Introduction
      1. Power of Buyers
      2. Power of Suppliers
      3. Intensity of Competition
      4. Challenges of Substitutes
      5. Challenges of New Entrants
    2. Macro-Economic Indicators
  6. AUTOMOTIVE PAINTS MARKET BY TYPE, Market Size in USD Million and Kiloliter (2019-2027)
    1. Introduction
    2. Primer
    3. Base Coat
    4. Clear Coat
    5. E-Coat
  7. AUTOMOTIVE PAINTS MARKET BY TECHNOLOGY, Market Size in USD Million and Kiloliter (2019-2027)
    1. Introduction
    2. Solvent-Based
    3. Water-Based
    4. Powder Coating
    5. UV Cured Coating
  8. AUTOMOTIVE PAINTS MARKET BY RESIN, Market Size in USD Million and Kiloliter (2019-2027)
    1. Introduction
    2. Polyurethane
    3. Acrylic
    4. Epoxy
    5. Polyesters
    6. Others
  9. AUTOMOTIVE PAINTS MARKET BY TEXTURE, Market Size in USD Million and Kiloliter (2019-2027)
    1. Introduction
    2. Solid Paints
    3. Metallic Paints
    4. Pearlescent
    5. Matte Finish
    6. Others


  1. AUTOMOTIVE PAINTS MARKET BY APPLICATION, Market Size in USD Million and Kiloliter (2019-2027)
    1. Introduction
    2. Passenger Cars
    3. Light-Duty Vehicle (LDV)        
    4. Heavy-Duty Vehicle (HDV)
  2. AUTOMOTIVE PAINTS MARKET BY REGION, Market Size in USD Million and Kiloliter (2019-2027)
    1. North America
      1. US
      2. Canada
      3. Mexico
    2. Europe
      1. Germany
      2. France
      3. Italy
      4. UK
      5. Russia
      6. Norway
      7. Rest of Europe
    3. Asia-Pacific
      1. China
      2. India
      3. Japan
      4. South Korea
      5. Rest of Asia-Pacific
    4. Middle East and Africa
      1. Saudi Arabia
      2. UAE
      3. Rest of Middle East and Africa
    5. South America
      1. Brazil
      2. Argentina
      3. Rest of South America
    1. Introduction
    2. Market Ranking/Share Analysis of Key Companies
    3. Company Benchmarking
    1. PPG Industries, Inc.
      1. Company Overview
      2. Financial Overview
      3. Products/Solutions/Services Offered
      4. Key Developments
      5. SWOT Analysis
    2. BASF SE
    3. Axalta Coating Systems
    4. Akzo Nobel N.V.
    5. The Sherwin-Williams Company
    6. Solvay
    7. Kansai Paint Co.,Ltd.
    8. Nippon Paint Holdings Co., Ltd.
    9. Valspar
    10. KCC Corporation
    11. Other Key Companies
    1. Key Industry Expert Insights
    2. Primary Discussion Guide
    3. Customization Options

Note1: Tentative table of contents, may get updated during the course of research.

Note2: Company financial information is subject to availability in public domain


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