Augmented Reality In Retail Market: Summary

The Global Augmented reality in retail Market is estimated to reach USD 8.0 Billion in 2024 at a CAGR of 46.4%. Increasing adoption of smartphones and increasing emphesis on technological advancements are expected to drive the augmented reality in retail market during the forecast period. however, complex and expensive process is expected to restrain the market during next five years. Major investments in augmented reality is expected to become an opportunity for augmented reality in retail market.

Augmented reality is the innovation that grows our physical world, including layers of advanced data onto it. It is a combination of real and virtual worlds. A real object is captured using a device such as camera and the technology combines image with digital information and enhancements. This technology helps buyers to visualize their purchases, enhancing shopping experience. Some key players in global market are Google LLC, Apple Inc., Microsoft Corporation, Facebook Inc., and Zugara, Inc. among others.

 

Augmented Reality In Retail Market: Report Synopsis

This market research report offers a comprehensive analysis of key market trends in the global market. It includes detailed discussion on historical market trends, current market dynamics, consumer landscape, growth opportunities and challenges backed by factual feedbacks. On the basis of component, the market is segmented into hardware, software and services. By technology, the global market is segmented into, marker based, markerless, projection based, and superimposition based. By devices, the market is segmented into, mobile devices, special AR devices, AR glasses, AR contact lenses, virtual retinal displays. By application, the market is segmented into virtual try- on, in- store navigation, product catalog, and others. By retail type, the market is segmented into furniture, clothing and accessories, footwear, cosmetic, and others.

Augmented Reality In Retail Market: Report Scope

The report on the global market covers a deep dive analysis of historic, recent and current market trends. Furthermore, market share/ranking analysis of key players, market dynamics, competition landscape, country wise analysis for each region covered and the entire in energy dynamics are covered through the below segmentation.

Report Features	Specifics
Historical/Estimated/Forecasted Market Size Years	2017-2024
Base Year for Market Calculation	2018
Forecasted Period	2019-2024 (2019 estimated year, forecasted up to 2024)
Measured Units	Value (USD Million)
Segments Included	Component, Technology, Device, Application, Retail Type
Regional Coverage	Asia-Pacific, North America, Europe, Middle East & Africa, South America

Companies Covered

• Google LLC (Company Description, Company Overview, Product Synopsis, Key Developments, SWOT Analysis)
• Apple Inc.
• Microsoft Corporation
• Facebook Inc.
• Zugara, Inc.
• Wikitude GmbH
• Blippar
• Zappar
• Augmentir, Inc.
• EON Reality Inc.
• Other Key Companies

Augmented Reality In Retail Market: Report Segmentation

For the scope of report, In-depth segmentation is offered by Forencis Research

Augmented Reality in Retail Market by Component

• Hardware
  • Camera
  • Sensors
  • Projectors
  • Display Devices
  • Others
• Software and Services
  • Software Development Kits
  • Services

Augmented Reality in Retail Market by Technology

• Marker Based AR
• Markerless AR
• Projection Based AR
• Superimposition Based AR

Augmented Reality in Retail Market by Device

• Mobile Devices
• Special AR Devices
• AR Glasses
• AR Contact Lenses
• Virtual Retinal Displays

Augmented Reality in Retail Market by Application

• Virtual Try- On
• In- Store Navigation
• Product Catalog
• Others

 Augmented Reality in Retail Market by Retail Type

• Furniture
• Clothing and Accessories
• Footwear
• Cosmetic
• Others

Augmented Reality in Retail Market by Region

• Asia-Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Rest of Asia-Pacific
• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • Italy
  • UK
  • The Netherlands
  • Rest of Europe
• Middle East and Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East & Africa
• South America
  • Brazil
  • Argentina
  • Rest of South America

Key Questions answered by the report

• What are the major developments impacting the global market and its growth?
• What will be the effects of the developments in the global market on the industry and on the market players in the near and far future?
• What are the evolving types of the global market?
• What are the evolving applications of global market?
• What are the major characteristics that will affect the global market growth during the study period?
• Who are the key players operating in the global market?
• How are the major players leveraging in the existing market conditions?

Report Audience

• Augmented Reality in Retail Market Providers
• Augmented Reality in Retail Market Solution and Services Suppliers, Distributors and Dealers
• End-Users of Varied Segments of Augmented Reality in Retail Market
• Government Bodies and Intellectual Institutions
• Associations and Industrial Organizations
• Research & Consulting Service Providers
• Research & Development Organizations
• Investment Banks & Private Equity Firms

60+ MARKET TABLES AND 30+ FIGURES WILL BE INCLUDED IN THE AUGMENTED REALITY IN RETAIL MARKET STUDY

1      INTRODUCTION

1.1       Research Objectives

1.2       Market Definition

1.3       Research Scope

1.4       Regional Coverage

1.5       Research Timeline

1.6       Assumptions

1.7       Limitations

2      RESEARCH DESIGN & SCOPE

2.1       Introduction

2.2       Primary Research

                                  2.2.1    Key Industry Expert Insight

2.3       Secondary Research

                                  2.3.1    Vital Data from Secondary Sources

2.4       Market Size Estimation

2.5       Data Validation & Triangulation

3      EXECUTIVE SUMMARY

4      MARKET DYNAMICS

4.1       Introduction

4.2       Drivers

                                  4.2.1    Increasing Adoption of Smartphones

                                  4.2.2    Increasing Emphasis On Technological Advancements  

4.3       Restraints

                                  4.3.1    Complex and Expensive Process

                                  4.3.2    Higher Cost of the System

4.4       Opportunities

                                 4.4.1.    Major Investments in Augmented Reality

4.5       Challenges

                                 4.5.1.    Lack of Governance

                                 4.5.2.    Lack of Workforce with Relevant Skills

5      INDUSTRY TRENDS – PORTERS FIVE FORCES ANALYSIS

5.1       Introduction

                                 5.1.1.    Power of Buyers

                                 5.1.2.    Power of Suppliers

                                 5.1.3.    Intensity of Competition

                                 5.1.4.    Challenges of Substitutes

                                 5.1.5.    Challenges of New Entrants

5.2       Macro-Economic Indicators

6      GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY COMPONENT, Market Size in USD Million (2017—2024)

6.1       Introduction

6.2       Hardware

                                  6.2.1    Camera

                                  6.2.2    Sensors

                                  6.2.3    Projectors

                                  6.2.4    Display Devices

                                  6.2.5    Others

6.3       Software and Services

                                  6.3.1    Software Development Kits

                                  6.3.2    Services

7      GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY TECHNOLOGY, Market Size in USD Million (2017—2024)

7.1       Introduction

7.2       Marker Based AR

7.3       Markerless AR

7.4       Projection Based AR

7.5       Superimposition Based AR

8      GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY DEVICE, Market Size in USD Million (2017—2024)

8.1       Introduction

8.2       Mobile Devices

8.3       Special AR Devices

8.4       AR Glasses

8.5       AR Contact Lenses

8.6       Virtual Retinal Displays

9      GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY APPLICATION, Market Size in USD Million (2017—2024)

9.1       Introduction

9.2       Virtual Try- On

9.3       In- Store Navigation

9.4       Product Catalog

9.5       Others

10   GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY RETAIL TYPE, Market Size in USD Million (2017—2024)

10.1     Introduction

10.2     Furniture

10.3     Clothing and Accessories

10.4     Footwear

10.5     Cosmetics

10.6     Others

11   GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY REGION, Market Size in USD Million (2017—2024)

11.1     North America

                                11.1.1    US

                                11.1.2    Canada

                                11.1.3    Mexico

11.2     Europe

                                11.2.1    Germany

                                11.2.2    France

                                11.2.3    Italy

                                11.2.4    UK

                                11.2.5    The Netherlands

                                11.2.6    Rest of Europe

11.3     Asia-Pacific

                                11.3.1    China

                                11.3.2    India

                                11.3.3    Japan

                                11.3.4    South Korea

                                11.3.5    Australia

                                11.3.6    Rest of Asia-Pacific

11.4     Middle East

                                11.4.1    Saudi Arabia

                                11.4.2    UAE

                                11.4.3    Rest of Middle East

11.5     South America

                                11.5.1    Brazil

                                11.5.2    Argentina

                                11.5.3    Rest of South America

12   COMPETITIVE LANDSCAPE

12.1     Introduction

12.2     Market Ranking/Share Analysis of Key Companies

12.3     Company Benchmarking

13   COMPANY PROFILES

13.1     Google LLC

                                13.1.1    Company Overview

                                13.1.2    Financial Overview

                                13.1.3    Products/Solutions/Services Offered

                                13.1.4    Key Developments

                                13.1.5    SWOT Analysis

13.2     Apple Inc.

13.3     Microsoft Corporation

13.4     Facebook Inc.

13.5     Zugara, Inc.

13.6     Wikitude GmbH

13.7     Blippar

13.8     Zappar

13.9     Augmentir, Inc.

13.10  EON Reality Inc.

13.11  Other Key Companies

14   APPENDIX

14.1     Key Industry Expert Insights

14.2     Primary Discussion Guide

14.3   Customization Options

Note1: Tentative table of contents, may get updated during the course of research.

 

Note2: Company financial information is subject to availability in public domain

 

60+ MARKET TABLES AND 30+ FIGURES WILL BE INCLUDED IN THE STUDY

 

<< Download Sample PDF >>

Research Design

Forencis Research follows robust and deep dive research methodologies to deliver accurate – current, estimated and forecasted market data. Our extensive primary and secondary research help in deriving reliable qualitative and quantitative data to provide verified market insights. Our research team tracks historic trends, existing and recent market dynamics, growth prospects, competitor landscape, and the entire value chain dynamics to attain reliable industry facts to reach accurate market estimates. Primary research is conducted through thorough interviews and detailed surveys with the Key Industry Experts and related participants across the value chain. Secondary research entails acquiring data through paid and reliable databases such as annual reports, SEC filings, research publications, association publications, investor presentations, white papers and other sources. All the above-obtained information is further processed and collated with our existing database prior to its presentation in our publications.

About Forencis Research

Forencis Research is a B2B market research, intelligence and advisory firm engaging in market research and consulting services across leading industries, globally. Our robust and meticulous research team provides high growth and niche syndicated reports, customized reports and consulting reports to the diverse global fortune clientele and intellectual institutions. Forencis Research database is a constantly evolving pool of reports and white paper studies which helps companies to foster accelerated revenue growth in global and regional markets. Forencis Research delivers market research and consulting reports on high growth markets to help companies dominate their competition and set themselves apart by attaining increased revenue growth. To enable exclusive insights around the target market, Forencis Research employs robust research Methodology & Design which includes data acquisition, data synthesis and data correlation, through Primary and Secondary Research. Through the obtained data, Top-down and bottom-up methods are exercised to attain and verify data sanity within the entire market. This market data is yet again correlated with Forencis Research’s internal database before presenting it in any of our final publications. These methods of data correlation and amalgamation benefit us to put forward accurate market estimates enabling our clients to transform their business, markets and most importantly their “REVENUES”.

<< Request Report Methodology >>