The Global Augmented reality in retail Market is estimated to reach USD 8.0 Billion in 2024 at a CAGR of 46.4%. Increasing adoption of smartphones and increasing emphesis on technological advancements are expected to drive the augmented reality in retail market during the forecast period. however, complex and expensive process is expected to restrain the market during next five years. Major investments in augmented reality is expected to become an opportunity for augmented reality in retail market.
Augmented reality is the innovation that grows our physical world, including layers of advanced data onto it. It is a combination of real and virtual worlds. A real object is captured using a device such as camera and the technology combines image with digital information and enhancements. This technology helps buyers to visualize their purchases, enhancing shopping experience. Some key players in global market are Google LLC, Apple Inc., Microsoft Corporation, Facebook Inc., and Zugara, Inc. among others.
This market research report offers a comprehensive analysis of key market trends in the global market. It includes detailed discussion on historical market trends, current market dynamics, consumer landscape, growth opportunities and challenges backed by factual feedbacks. On the basis of component, the market is segmented into hardware, software and services. By technology, the global market is segmented into, marker based, markerless, projection based, and superimposition based. By devices, the market is segmented into, mobile devices, special AR devices, AR glasses, AR contact lenses, virtual retinal displays. By application, the market is segmented into virtual try- on, in- store navigation, product catalog, and others. By retail type, the market is segmented into furniture, clothing and accessories, footwear, cosmetic, and others.
The report on the global market covers a deep dive analysis of historic, recent and current market trends. Furthermore, market share/ranking analysis of key players, market dynamics, competition landscape, country wise analysis for each region covered and the entire in energy dynamics are covered through the below segmentation.
|
Report Features |
Specifics |
|---|---|
|
Historical/Estimated/Forecasted Market Size Years |
2017-2024 |
|
Base Year for Market Calculation |
2018 |
|
Forecasted Period |
2019-2024 (2019 estimated year, forecasted up to 2024) |
|
Measured Units |
Value (USD Million) |
|
Segments Included |
Component, Technology, Device, Application, Retail Type |
|
Regional Coverage |
Asia-Pacific, North America, Europe, Middle East & Africa, South America |
For the scope of report, In-depth segmentation is offered by Forencis Research
Augmented Reality in Retail Market by Component
Augmented Reality in Retail Market by Technology
Augmented Reality in Retail Market by Device
Augmented Reality in Retail Market by Application
Augmented Reality in Retail Market by Retail Type
Augmented Reality in Retail Market by Region
1 INTRODUCTION
1.1 Research Objectives
1.2 Market Definition
1.3 Research Scope
1.4 Regional Coverage
1.5 Research Timeline
1.6 Assumptions
1.7 Limitations
2 RESEARCH DESIGN & SCOPE
2.1 Introduction
2.2 Primary Research
2.2.1 Key Industry Expert Insight
2.3 Secondary Research
2.3.1 Vital Data from Secondary Sources
2.4 Market Size Estimation
2.5 Data Validation & Triangulation
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Introduction
4.2 Drivers
4.2.1 Increasing Adoption of Smartphones
4.2.2 Increasing Emphasis On Technological Advancements
4.3 Restraints
4.3.1 Complex and Expensive Process
4.3.2 Higher Cost of the System
4.4 Opportunities
4.4.1. Major Investments in Augmented Reality
4.5 Challenges
4.5.1. Lack of Governance
4.5.2. Lack of Workforce with Relevant Skills
5 INDUSTRY TRENDS – PORTERS FIVE FORCES ANALYSIS
5.1 Introduction
5.1.1. Power of Buyers
5.1.2. Power of Suppliers
5.1.3. Intensity of Competition
5.1.4. Challenges of Substitutes
5.1.5. Challenges of New Entrants
5.2 Macro-Economic Indicators
6 GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY COMPONENT, Market Size in USD Million (2017—2024)
6.1 Introduction
6.2 Hardware
6.2.1 Camera
6.2.2 Sensors
6.2.3 Projectors
6.2.4 Display Devices
6.2.5 Others
6.3 Software and Services
6.3.1 Software Development Kits
6.3.2 Services
7 GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY TECHNOLOGY, Market Size in USD Million (2017—2024)
7.1 Introduction
7.2 Marker Based AR
7.3 Markerless AR
7.4 Projection Based AR
7.5 Superimposition Based AR
8 GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY DEVICE, Market Size in USD Million (2017—2024)
8.1 Introduction
8.2 Mobile Devices
8.3 Special AR Devices
8.4 AR Glasses
8.5 AR Contact Lenses
8.6 Virtual Retinal Displays
9 GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY APPLICATION, Market Size in USD Million (2017—2024)
9.1 Introduction
9.2 Virtual Try- On
9.3 In- Store Navigation
9.4 Product Catalog
9.5 Others
10 GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY RETAIL TYPE, Market Size in USD Million (2017—2024)
10.1 Introduction
10.2 Furniture
10.3 Clothing and Accessories
10.4 Footwear
10.5 Cosmetics
10.6 Others
11 GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY REGION, Market Size in USD Million (2017—2024)
11.1 North America
11.1.1 US
11.1.2 Canada
11.1.3 Mexico
11.2 Europe
11.2.1 Germany
11.2.2 France
11.2.3 Italy
11.2.4 UK
11.2.5 The Netherlands
11.2.6 Rest of Europe
11.3 Asia-Pacific
11.3.1 China
11.3.2 India
11.3.3 Japan
11.3.4 South Korea
11.3.5 Australia
11.3.6 Rest of Asia-Pacific
11.4 Middle East
11.4.1 Saudi Arabia
11.4.2 UAE
11.4.3 Rest of Middle East
11.5 South America
11.5.1 Brazil
11.5.2 Argentina
11.5.3 Rest of South America
12 COMPETITIVE LANDSCAPE
12.1 Introduction
12.2 Market Ranking/Share Analysis of Key Companies
12.3 Company Benchmarking
13 COMPANY PROFILES
13.1 Google LLC
13.1.1 Company Overview
13.1.2 Financial Overview
13.1.3 Products/Solutions/Services Offered
13.1.4 Key Developments
13.1.5 SWOT Analysis
13.2 Apple Inc.
13.3 Microsoft Corporation
13.4 Facebook Inc.
13.5 Zugara, Inc.
13.6 Wikitude GmbH
13.7 Blippar
13.8 Zappar
13.9 Augmentir, Inc.
13.10 EON Reality Inc.
13.11 Other Key Companies
14 APPENDIX
14.1 Key Industry Expert Insights
14.2 Primary Discussion Guide
14.3 Customization Options
Note1: Tentative table of contents, may get updated during the course of research.
Note2: Company financial information is subject to availability in public domain