Augmented Reality In Retail Market: Summary
The Global Augmented reality in retail Market is estimated to reach USD 8.0 Billion in 2024 at a CAGR of 46.4%. Increasing adoption of smartphones and increasing emphesis on technological advancements are expected to drive the augmented reality in retail market during the forecast period. however, complex and expensive process is expected to restrain the market during next five years. Major investments in augmented reality is expected to become an opportunity for augmented reality in retail market.
Augmented reality is the innovation that grows our physical world, including layers of advanced data onto it. It is a combination of real and virtual worlds. A real object is captured using a device such as camera and the technology combines image with digital information and enhancements. This technology helps buyers to visualize their purchases, enhancing shopping experience. Some key players in global market are Google LLC, Apple Inc., Microsoft Corporation, Facebook Inc., and Zugara, Inc. among others.
Augmented Reality In Retail Market: Report Synopsis
This market research report offers a comprehensive analysis of key market trends in the global market. It includes detailed discussion on historical market trends, current market dynamics, consumer landscape, growth opportunities and challenges backed by factual feedbacks. On the basis of component, the market is segmented into hardware, software and services. By technology, the global market is segmented into, marker based, markerless, projection based, and superimposition based. By devices, the market is segmented into, mobile devices, special AR devices, AR glasses, AR contact lenses, virtual retinal displays. By application, the market is segmented into virtual try- on, in- store navigation, product catalog, and others. By retail type, the market is segmented into furniture, clothing and accessories, footwear, cosmetic, and others.
Augmented Reality In Retail Market: Report Scope
The report on the global market covers a deep dive analysis of historic, recent and current market trends. Furthermore, market share/ranking analysis of key players, market dynamics, competition landscape, country wise analysis for each region covered and the entire in energy dynamics are covered through the below segmentation.
Historical/Estimated/Forecasted Market Size Years
Base Year for Market Calculation
2019-2024 (2019 estimated year, forecasted up to 2024)
Value (USD Million)
Component, Technology, Device, Application, Retail Type
Asia-Pacific, North America, Europe, Middle East & Africa, South America
- Google LLC (Company Description, Company Overview, Product Synopsis, Key Developments, SWOT Analysis)
- Apple Inc.
- Microsoft Corporation
- Facebook Inc.
- Zugara, Inc.
- Wikitude GmbH
- Augmentir, Inc.
- EON Reality Inc.
- Other Key Companies
Augmented Reality In Retail Market: Report Segmentation
For the scope of report, In-depth segmentation is offered by Forencis Research
Augmented Reality in Retail Market by Component
- Display Devices
- Software and Services
- Software Development Kits
Augmented Reality in Retail Market by Technology
- Marker Based AR
- Markerless AR
- Projection Based AR
- Superimposition Based AR
Augmented Reality in Retail Market by Device
- Mobile Devices
- Special AR Devices
- AR Glasses
- AR Contact Lenses
- Virtual Retinal Displays
Augmented Reality in Retail Market by Application
- Virtual Try- On
- In- Store Navigation
- Product Catalog
Augmented Reality in Retail Market by Retail Type
- Clothing and Accessories
Augmented Reality in Retail Market by Region
- South Korea
- Rest of Asia-Pacific
- North America
- The Netherlands
- Rest of Europe
- Middle East and Africa
- Saudi Arabia
- Rest of Middle East & Africa
- South America
- Rest of South America
Key Questions answered by the report
- What are the major developments impacting the global market and its growth?
- What will be the effects of the developments in the global market on the industry and on the market players in the near and far future?
- What are the evolving types of the global market?
- What are the evolving applications of global market?
- What are the major characteristics that will affect the global market growth during the study period?
- Who are the key players operating in the global market?
- How are the major players leveraging in the existing market conditions?
- Augmented Reality in Retail Market Providers
- Augmented Reality in Retail Market Solution and Services Suppliers, Distributors and Dealers
- End-Users of Varied Segments of Augmented Reality in Retail Market
- Government Bodies and Intellectual Institutions
- Associations and Industrial Organizations
- Research & Consulting Service Providers
- Research & Development Organizations
- Investment Banks & Private Equity Firms
60+ MARKET TABLES AND 30+ FIGURES WILL BE INCLUDED IN THE AUGMENTED REALITY IN RETAIL MARKET STUDY
1.1 Research Objectives
1.2 Market Definition
1.3 Research Scope
1.4 Regional Coverage
1.5 Research Timeline
2 RESEARCH DESIGN & SCOPE
2.2 Primary Research
2.2.1 Key Industry Expert Insight
2.3 Secondary Research
2.3.1 Vital Data from Secondary Sources
2.4 Market Size Estimation
2.5 Data Validation & Triangulation
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.2.1 Increasing Adoption of Smartphones
4.2.2 Increasing Emphasis On Technological Advancements
4.3.1 Complex and Expensive Process
4.3.2 Higher Cost of the System
4.4.1. Major Investments in Augmented Reality
4.5.1. Lack of Governance
4.5.2. Lack of Workforce with Relevant Skills
5 INDUSTRY TRENDS – PORTERS FIVE FORCES ANALYSIS
5.1.1. Power of Buyers
5.1.2. Power of Suppliers
5.1.3. Intensity of Competition
5.1.4. Challenges of Substitutes
5.1.5. Challenges of New Entrants
5.2 Macro-Economic Indicators
6 GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY COMPONENT, Market Size in USD Million (2017—2024)
6.2.4 Display Devices
6.3 Software and Services
6.3.1 Software Development Kits
7 GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY TECHNOLOGY, Market Size in USD Million (2017—2024)
7.2 Marker Based AR
7.3 Markerless AR
7.4 Projection Based AR
7.5 Superimposition Based AR
8 GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY DEVICE, Market Size in USD Million (2017—2024)
8.2 Mobile Devices
8.3 Special AR Devices
8.4 AR Glasses
8.5 AR Contact Lenses
8.6 Virtual Retinal Displays
9 GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY APPLICATION, Market Size in USD Million (2017—2024)
9.2 Virtual Try- On
9.3 In- Store Navigation
9.4 Product Catalog
10 GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY RETAIL TYPE, Market Size in USD Million (2017—2024)
10.3 Clothing and Accessories
11 GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY REGION, Market Size in USD Million (2017—2024)
11.1 North America
11.2.5 The Netherlands
11.2.6 Rest of Europe
11.3.4 South Korea
11.3.6 Rest of Asia-Pacific
11.4 Middle East
11.4.1 Saudi Arabia
11.4.3 Rest of Middle East
11.5 South America
11.5.3 Rest of South America
12 COMPETITIVE LANDSCAPE
12.2 Market Ranking/Share Analysis of Key Companies
12.3 Company Benchmarking
13 COMPANY PROFILES
13.1 Google LLC
13.1.1 Company Overview
13.1.2 Financial Overview
13.1.3 Products/Solutions/Services Offered
13.1.4 Key Developments
13.1.5 SWOT Analysis
13.2 Apple Inc.
13.3 Microsoft Corporation
13.4 Facebook Inc.
13.5 Zugara, Inc.
13.6 Wikitude GmbH
13.9 Augmentir, Inc.
13.10 EON Reality Inc.
13.11 Other Key Companies
14.1 Key Industry Expert Insights
14.2 Primary Discussion Guide
14.3 Customization Options
Note1: Tentative table of contents, may get updated during the course of research.
Note2: Company financial information is subject to availability in public domain
60+ MARKET TABLES AND 30+ FIGURES WILL BE INCLUDED IN THE STUDY