Augmented Reality In Retail Market by Component (Hardware, Software and Services), by Technology (Marker Based, Markerless), by Retail Type (Furniture, Clothing and Accessories, Footwear, Cosmetic), by Region (Asia-Pacific, North America, Europe, Middle East & Africa) – Global Forecast 2019 to 2024
Augmented Reality In Retail Market: Summary
The Global Augmented reality in retail Market is estimated to reach USD 8.0 Billion in 2024 at a CAGR of 46.4%. Increasing adoption of smartphones and increasing emphesis on technological advancements are expected to drive the augmented reality in retail market during the forecast period. however, complex and expensive process is expected to restrain the market during next five years. Major investments in augmented reality is expected to become an opportunity for augmented reality in retail market.
Augmented reality is the innovation that grows our physical world, including layers of advanced data onto it. It is a combination of real and virtual worlds. A real object is captured using a device such as camera and the technology combines image with digital information and enhancements. This technology helps buyers to visualize their purchases, enhancing shopping experience. Some key players in global market are Google LLC, Apple Inc., Microsoft Corporation, Facebook Inc., and Zugara, Inc. among others.
Augmented Reality In Retail Market: Report Synopsis
This market research report offers a comprehensive analysis of key market trends in the global market. It includes detailed discussion on historical market trends, current market dynamics, consumer landscape, growth opportunities and challenges backed by factual feedbacks. On the basis of component, the market is segmented into hardware, software and services. By technology, the global market is segmented into, marker based, markerless, projection based, and superimposition based. By devices, the market is segmented into, mobile devices, special AR devices, AR glasses, AR contact lenses, virtual retinal displays. By application, the market is segmented into virtual try- on, in- store navigation, product catalog, and others. By retail type, the market is segmented into furniture, clothing and accessories, footwear, cosmetic, and others.
Augmented Reality In Retail Market: Report Scope
The report on the global market covers a deep dive analysis of historic, recent and current market trends. Furthermore, market share/ranking analysis of key players, market dynamics, competition landscape, country wise analysis for each region covered and the entire in energy dynamics are covered through the below segmentation.
Historical/Estimated/Forecasted Market Size Years
Base Year for Market Calculation
2019-2024 (2019 estimated year, forecasted up to 2024)
Value (USD Million)
Component, Technology, Device, Application, Retail Type
Asia-Pacific, North America, Europe, Middle East & Africa, South America
- Google LLC (Company Description, Company Overview, Product Synopsis, Key Developments, SWOT Analysis)
- Apple Inc.
- Microsoft Corporation
- Facebook Inc.
- Zugara, Inc.
- Wikitude GmbH
- Augmentir, Inc.
- EON Reality Inc.
- Other Key Companies
Augmented Reality In Retail Market: Report Segmentation
For the scope of report, In-depth segmentation is offered by Forencis Research
Augmented Reality in Retail Market by Component
- Display Devices
- Software and Services
- Software Development Kits
Augmented Reality in Retail Market by Technology
- Marker Based AR
- Markerless AR
- Projection Based AR
- Superimposition Based AR
Augmented Reality in Retail Market by Device
- Mobile Devices
- Special AR Devices
- AR Glasses
- AR Contact Lenses
- Virtual Retinal Displays
Augmented Reality in Retail Market by Application
- Virtual Try- On
- In- Store Navigation
- Product Catalog
Augmented Reality in Retail Market by Retail Type
- Clothing and Accessories
Augmented Reality in Retail Market by Region
- South Korea
- Rest of Asia-Pacific
- North America
- The Netherlands
- Rest of Europe
- Middle East and Africa
- Saudi Arabia
- Rest of Middle East & Africa
- South America
- Rest of South America
Key Questions answered by the report
- What are the major developments impacting the global market and its growth?
- What will be the effects of the developments in the global market on the industry and on the market players in the near and far future?
- What are the evolving types of the global market?
- What are the evolving applications of global market?
- What are the major characteristics that will affect the global market growth during the study period?
- Who are the key players operating in the global market?
- How are the major players leveraging in the existing market conditions?
- Augmented Reality in Retail Market Providers
- Augmented Reality in Retail Market Solution and Services Suppliers, Distributors and Dealers
- End-Users of Varied Segments of Augmented Reality in Retail Market
- Government Bodies and Intellectual Institutions
- Associations and Industrial Organizations
- Research & Consulting Service Providers
- Research & Development Organizations
- Investment Banks & Private Equity Firms
60+ MARKET TABLES AND 30+ FIGURES WILL BE INCLUDED IN THE AUGMENTED REALITY IN RETAIL MARKET STUDY
1.1 Research Objectives
1.2 Market Definition
1.3 Research Scope
1.4 Regional Coverage
1.5 Research Timeline
2 RESEARCH DESIGN & SCOPE
2.2 Primary Research
2.2.1 Key Industry Expert Insight
2.3 Secondary Research
2.3.1 Vital Data from Secondary Sources
2.4 Market Size Estimation
2.5 Data Validation & Triangulation
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.2.1 Increasing Adoption of Smartphones
4.2.2 Increasing Emphasis On Technological Advancements
4.3.1 Complex and Expensive Process
4.3.2 Higher Cost of the System
4.4.1. Major Investments in Augmented Reality
4.5.1. Lack of Governance
4.5.2. Lack of Workforce with Relevant Skills
5 INDUSTRY TRENDS – PORTERS FIVE FORCES ANALYSIS
5.1.1. Power of Buyers
5.1.2. Power of Suppliers
5.1.3. Intensity of Competition
5.1.4. Challenges of Substitutes
5.1.5. Challenges of New Entrants
5.2 Macro-Economic Indicators
6 GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY COMPONENT, Market Size in USD Million (2017—2024)
6.2.4 Display Devices
6.3 Software and Services
6.3.1 Software Development Kits
7 GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY TECHNOLOGY, Market Size in USD Million (2017—2024)
7.2 Marker Based AR
7.3 Markerless AR
7.4 Projection Based AR
7.5 Superimposition Based AR
8 GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY DEVICE, Market Size in USD Million (2017—2024)
8.2 Mobile Devices
8.3 Special AR Devices
8.4 AR Glasses
8.5 AR Contact Lenses
8.6 Virtual Retinal Displays
9 GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY APPLICATION, Market Size in USD Million (2017—2024)
9.2 Virtual Try- On
9.3 In- Store Navigation
9.4 Product Catalog
10 GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY RETAIL TYPE, Market Size in USD Million (2017—2024)
10.3 Clothing and Accessories
11 GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY REGION, Market Size in USD Million (2017—2024)
11.1 North America
11.2.5 The Netherlands
11.2.6 Rest of Europe
11.3.4 South Korea
11.3.6 Rest of Asia-Pacific
11.4 Middle East
11.4.1 Saudi Arabia
11.4.3 Rest of Middle East
11.5 South America
11.5.3 Rest of South America
12 COMPETITIVE LANDSCAPE
12.2 Market Ranking/Share Analysis of Key Companies
12.3 Company Benchmarking
13 COMPANY PROFILES
13.1 Google LLC
13.1.1 Company Overview
13.1.2 Financial Overview
13.1.3 Products/Solutions/Services Offered
13.1.4 Key Developments
13.1.5 SWOT Analysis
13.2 Apple Inc.
13.3 Microsoft Corporation
13.4 Facebook Inc.
13.5 Zugara, Inc.
13.6 Wikitude GmbH
13.9 Augmentir, Inc.
13.10 EON Reality Inc.
13.11 Other Key Companies
14.1 Key Industry Expert Insights
14.2 Primary Discussion Guide
14.3 Customization Options
Note1: Tentative table of contents, may get updated during the course of research.
Note2: Company financial information is subject to availability in public domain
60+ MARKET TABLES AND 30+ FIGURES WILL BE INCLUDED IN THE STUDY
Forencis Research follows robust and deep dive research methodologies to deliver accurate – current, estimated and forecasted market data. Our extensive primary and secondary research help in deriving reliable qualitative and quantitative data to provide verified market insights. Our research team tracks historic trends, existing and recent market dynamics, growth prospects, competitor landscape, and the entire value chain dynamics to attain reliable industry facts to reach accurate market estimates. Primary research is conducted through thorough interviews and detailed surveys with the Key Industry Experts and related participants across the value chain. Secondary research entails acquiring data through paid and reliable databases such as annual reports, SEC filings, research publications, association publications, investor presentations, white papers and other sources. All the above-obtained information is further processed and collated with our existing database prior to its presentation in our publications.
About Forencis Research
Forencis Research is a B2B market research, intelligence and advisory firm engaging in market research and consulting services across leading industries, globally. Our robust and meticulous research team provides high growth and niche syndicated reports, customized reports and consulting reports to the diverse global fortune clientele and intellectual institutions. Forencis Research database is a constantly evolving pool of reports and white paper studies which helps companies to foster accelerated revenue growth in global and regional markets. Forencis Research delivers market research and consulting reports on high growth markets to help companies dominate their competition and set themselves apart by attaining increased revenue growth. To enable exclusive insights around the target market, Forencis Research employs robust research Methodology & Design which includes data acquisition, data synthesis and data correlation, through Primary and Secondary Research. Through the obtained data, Top-down and bottom-up methods are exercised to attain and verify data sanity within the entire market. This market data is yet again correlated with Forencis Research’s internal database before presenting it in any of our final publications. These methods of data correlation and amalgamation benefit us to put forward accurate market estimates enabling our clients to transform their business, markets and most importantly their “REVENUES”.
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Key Questions Answered by the Report
- Major factors impacting the market and its growth
- Evolving Types of the various products in the Market
- Evolving Application of the various products in the Market
- Growing countries in the Global Market
- Effects of the developments in the market on the industry and on the market players
- Key market developments undertaken by the leading players
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