The Global App Analytics Market is estimated to reach USD 3.9 Billion by 2027 at a CAGR of 20.5%, states forencis research (FSR).
App analytics is the measure and analysis of data generated when users interact with their mobile applications. It is used to monitor the performance of the applications on the laptop and on the mobile phones. It plays a very important role in the development process such as enhancing the existing product, removing the old features so that consumers can use it with ease. Moreover, it tracks the behavior of user interaction with the applications.
The adoption of app analytics is excepted to increase in the coming year as the companies are focusing on the return on investment more than their popularity and visibility. App analytics helps the organisation to monitor customer behaviour and to get a deep insight of the user preferences. However, they provide an App Store Optimization (ASO) for a high ranking search results which can improve the ROI of the organization.
Hence, increasing growth for ROI evaluation is expected to surge the app analytics market during the forecast period.
The developing advancement in advertising and marketing helps mobile marketers to better target their ads and understand the effectiveness of their spending. Also, it used to track the behaviours of individuals and to improve the performance of a business. However, it also helps to optimize user behaviour with accurate data and market performance.
This trend is expected to continue in the forecast period, which is anticipated to drive the app analytics market during the forecast period.
Mobile apps are one of the biggest challenges when it comes to data privacy and security issues. The mobile apps obtain data from different sources which gives the attacker to easy access to cookies and environment variables.
Hence, data privacy and security issues in mobile apps may hinder the growth of the app analytics market.
The report on the app analytics market covers a deep dive analysis of historic, recent and current market trends. furthermore, market share/ranking analysis of key players, market dynamics, competition landscape, country-wise analysis for each region covered and the entire supply chain dynamics are covered through the below segmentation.
Historical/Estimated/Forecasted Market Size Years
Base Year for Market Calculation
2020-2027 (2020 estimated year, forecasted up to 2027)
Value (USD Million)
Type, Deployment Mode, Component, Application, End-User, and Region
Asia-Pacific, North America, Europe, Middle East & Africa, and South America
App Analytics Market: Report Segmentation
For the scope of report, In-depth segmentation is offered by Forencis Research
App Analytics Market, By Type
App Analytics Market, By Deployment Mode
App Analytics Market, By Component
App Analytics Market, By Application
App Analytics Market, By End-User
App Analytics Market, By Region
1.1 Research Objectives
1.2 Market Definition
1.3 Research Scope
1.4 Regional Coverage
1.5 Research Timeline
2 RESEARCH DESIGN & SCOPE
2.2 Primary Research
2.2.1 Key Industry Expert Insight
2.3 Secondary Research
2.3.1 Vital Data from Secondary Sources
2.4 Market Size Estimation
2.5 Data Validation & Triangulation
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.2.1. Increasing Growth for ROI Evaluation
4.2.2. Developing Advancement in Advertising and Marketing
4.3.1. Lack of Skilled Professionals
4.4.1 Increasing Use of Apps for Mobile Advertising
4.5.1 Data Privacy and Security Issues in Mobile Apps
5 INDUSTRY TRENDS – PORTERS FIVE FORCES ANALYSIS
5.1.1. Power of Buyers
5.1.2. Power of Suppliers
5.1.3. Intensity of Competition
5.1.4. Challenges of Substitutes
5.1.5. Challenges of New Entrants
5.2 Macro-Economic Indicators
6 APP ANALYTICS MARKET BY TYPE, Market Size in USD Million (2018-2027)
6.2 Web App Analytics
6.3 Mobile App Analytics
7 APP ANALYTICS MARKET BY DEPLOYMENT MODE, Market Size in USD Million (2018-2027)
8 APP ANALYTICS MARKET BY COMPONENT, MARKET Size in USD Million (2018-2027)
9 APP ANALYTICS MARKET BY APPLICATION, MARKET Size in USD Million (2018-2027)
9.2 Performance Analytics
9.3 Marketing Analytics
9.4 In-App Analytics
9.5 Advertising Analytics
10 APP ANALYTICS MARKET BY END-USER, MARKET Size in USD Million (2018-2027)
10.3 Retail & E-commerce
10.4 IT & Telecom
10.6 Media and Entertainment
11 APP ANALYTICS MARKET BY REGION, Market Size in USD Million (2018-2027)
11.1 North America
8.2.6. The Netherlands
8.2.7. Rest of Europe
8.3.4. South Korea
8.3.6. Rest of Asia-Pacific
11.4 Middle East & Africa
8.4.1. Saudi Arabia
8.4.3. Rest of Middle East & Africa
11.5 South America
8.5.3. Rest of South America
12 COMPETITIVE LANDSCAPE
12.2 Market Ranking/Share Analysis of Key Companies
12.3 Company Benchmarking
13 COMPANY PROFILES
13.1 Google LLC
13.1.1 Company Overview
13.1.2 Financial Overview
13.1.3 Products/Solutions/Services Offered
13.1.4 Key Developments
13.1.5 SWOT Analysis
13.2 Amazon.com, Inc.
13.3 Adobe Inc.
13.4 IBM Corporation
13.6 Swrve Inc.
13.7 Amplitude, Inc.
13.9 Appsee Inc.
13.10 Other Key Companies
14.1 Key Industry Expert Insights
14.2 Primary Discussion Guide
14.3 Customization Options
Note1: Tentative table of contents, may get updated during the course of research.
Note2: Company financial information is subject to availability in public domain