App Analytics Market by Type (Web App Analytics), by Deployment Mode (Cloud), by Component (Solution and Services), by Application (Performance Analytics), by End-User (BFSI), by Region (Asia Pacific, North America, Europe, Middle East & Africa, South America) – Global Forecast 2019 to 2027

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App Analytics Market: Summary

The Global App Analytics Market is estimated to reach USD 3.9 Billion by 2027 at a CAGR of 20.5%, states forencis research (FSR).

App analytics is the measure and analysis of data generated when users interact with their mobile applications. It is used to monitor the performance of the applications on the laptop and on the mobile phones. It plays a very important role in the development process such as enhancing the existing product, removing the old features so that consumers can use it with ease. Moreover, it tracks the behavior of user interaction with the applications.


App Analytics Market: Drivers & Challenges

Market Drivers:

  • Increasing Growth for ROI Evaluation

The adoption of app analytics is excepted to increase in the coming year as the companies are focusing on the return on investment more than their popularity and visibility. App analytics helps the organisation to monitor customer behaviour and to get a deep insight of the user preferences. However, they provide an App Store Optimization (ASO) for a high ranking search results which can improve the ROI of the organization.

Hence, increasing growth for ROI evaluation is expected to surge the app analytics market during the forecast period.

  • Developing Advancement in Advertising and Marketing

The developing advancement in advertising and marketing helps mobile marketers to better target their ads and understand the effectiveness of their spending. Also, it used to track the behaviours of individuals and to improve the performance of a business. However, it also helps to optimize user behaviour with accurate data and market performance.

This trend is expected to continue in the forecast period, which is anticipated to drive the app analytics market during the forecast period.

Market Challenges:

  • Data Privacy and Security Issues in Mobile Apps

Mobile apps are one of the biggest challenges when it comes to data privacy and security issues. The mobile apps obtain data from different sources which gives the attacker to easy access to cookies and environment variables.  

Hence, data privacy and security issues in mobile apps may hinder the growth of the app analytics market.

App Analytics Market: Key Segments

  • Based on Type: Web App Analytics and Mobile App Analytics.
  • Based on Deployment Mode: Cloud and On-premise.
  • Based on Component: Solution and
  • Based on Application: Performance Analytics, Marketing Analytics, In-App Analytics and Advertising Analytics.
  • Based on End-User: BFSI, Retail & E-commerce, IT & Telecom, Travel, Media and entertainment, Gaming and
  • Key Regions Covered: North America, South America, Europe, Asia-Pacific, Middle East & Africa and South America, with individual country-level analysis

App Analytics Market: Report Scope

The report on the app analytics market covers a deep dive analysis of historic, recent and current market trends. furthermore, market share/ranking analysis of key players, market dynamics, competition landscape, country-wise analysis for each region covered and the entire supply chain dynamics are covered through the below segmentation.

Report Features


Historical/Estimated/Forecasted Market Size Years


Base Year for Market Calculation


Forecasted Period

2020-2027 (2020 estimated year, forecasted up to 2027)

Measured Units

Value (USD Million)

Segments Included

Type, Deployment Mode, Component, Application, End-User, and Region

Regional Coverage

Asia-Pacific, North America, Europe, Middle East & Africa, and South America


Key Companies Covered

  • Google LLC (Company Description, Company Overview, Product Synopsis, Key Developments, SWOT Analysis)
  •, Inc.
  • Adobe Inc.
  • IBM Corporation
  • Localytics
  • Swrve Inc.
  • Amplitude, Inc.
  •  Mixpanel
  • Appsee Inc.
  • Other Key Companies

 App Analytics Market: Report Segmentation

For the scope of report, In-depth segmentation is offered by Forencis Research

App Analytics Market, By Type

  • Web App Analytics
  • Mobile App Analytics

App Analytics Market, By Deployment Mode

  • Cloud
  • On-premise

App Analytics Market, By Component

  • Solution
  • Services

App Analytics Market, By Application

  • Performance Analytics
  • Marketing Analytics
  • In-App Analytics
  • Advertising Analytics

App Analytics Market, By End-User

  • BFSI
  • Retail & E-commerce
  • IT & Telecom
  • Travel
  • Media and Entertainment
  • Gaming
  • Others

App Analytics Market, By Region

  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Argentina
    • Rest of South America

Key Questions answered by the report

  • What are the leading developments impacting the global market and its growth?
  • What will be the result of the developments in the global market in the industry and on the market players in the near and far future?
  • What are the develop types of the global market?
  • What are the emerging applications of the global market?
  • What are the major characteristics that will influence the global market growth during the study period?
  • Who are the key global players operating in the market?
  • How are the major players leveraging in the actual global market conditions?

Report Audience

  • App Analytics Market Providers
  • App Analytics Market Solution and Services Suppliers, Distributors and Dealers
  • End-Users of Varied Segments of App Analytics Market
  • Government Bodies and Intellectual Institutions
  • Associations and Industrial Organizations
  • Research & Consulting Service Providers
  • Research & Development Organizations
  • Investment Banks & Private Equity Firms



1.1       Research Objectives

1.2       Market Definition

1.3       Research Scope

1.4       Regional Coverage

1.5       Research Timeline

1.6       Assumptions

1.7       Limitations


2.1       Introduction

2.2       Primary Research

                                  2.2.1    Key Industry Expert Insight

2.3       Secondary Research

                                  2.3.1    Vital Data from Secondary Sources

2.4       Market Size Estimation

2.5       Data Validation & Triangulation



4.1       Introduction

4.2       Drivers

                                 4.2.1.    Increasing Growth for ROI Evaluation

                                 4.2.2.    Developing Advancement in Advertising and Marketing

4.3       Restraints

                                 4.3.1.    Lack of Skilled Professionals

4.4       Opportunities

                                  4.4.1    Increasing Use of Apps for Mobile Advertising

4.5       Challenges

                                  4.5.1    Data Privacy and Security Issues in Mobile Apps


5.1       Introduction

                                 5.1.1.    Power of Buyers

                                 5.1.2.    Power of Suppliers

                                 5.1.3.    Intensity of Competition

                                 5.1.4.    Challenges of Substitutes

                                 5.1.5.    Challenges of New Entrants

5.2       Macro-Economic Indicators


6      APP ANALYTICS MARKET BY TYPE, Market Size in USD Million (2018-2027)

6.1       Introduction

6.2       Web App Analytics

6.3       Mobile App Analytics

7      APP ANALYTICS MARKET BY DEPLOYMENT MODE, Market Size in USD Million (2018-2027)

7.1       Introduction

7.2       Cloud

7.3       On-premise

8      APP ANALYTICS MARKET BY COMPONENT, MARKET Size in USD Million (2018-2027)

8.1       Introduction

8.2       Solution

8.3       Services


9.1       Introduction

9.2       Performance Analytics

9.3       Marketing Analytics

9.4       In-App Analytics

9.5       Advertising Analytics

10   APP ANALYTICS MARKET BY END-USER, MARKET Size in USD Million (2018-2027)

10.1     Introduction

10.2     BFSI

10.3     Retail & E-commerce

10.4     IT & Telecom

10.5     Travel

10.6     Media and Entertainment

10.7     Gaming

10.8     Others 



11   APP ANALYTICS MARKET BY REGION, Market Size in USD Million (2018-2027)

11.1     North America

                                 8.1.1.    US

                                 8.1.2.    Canada

                                 8.1.3.    Mexico

11.2     Europe

                                 8.2.1.    Germany

                                 8.2.2.    France

                                 8.2.3.    Italy

                                 8.2.4.    UK

                                 8.2.5.    Spain

                                 8.2.6.    The Netherlands

                                 8.2.7.    Rest of Europe

11.3     Asia-Pacific

                                 8.3.1.    China

                                 8.3.2.    Japan

                                 8.3.3.    India

                                 8.3.4.    South Korea

                                 8.3.5.    Taiwan

                                 8.3.6.    Rest of Asia-Pacific

11.4     Middle East & Africa

                                 8.4.1.    Saudi Arabia

                                 8.4.2.    UAE

                                 8.4.3.    Rest of Middle East & Africa

11.5     South America

                                 8.5.1.    Brazil

                                 8.5.2.    Argentina

                                 8.5.3.    Rest of South America


12.1     Introduction

12.2     Market Ranking/Share Analysis of Key Companies

12.3     Company Benchmarking


13.1     Google LLC

                                13.1.1    Company Overview

                                13.1.2    Financial Overview

                                13.1.3    Products/Solutions/Services Offered

                                13.1.4    Key Developments

                                13.1.5    SWOT Analysis

13.2, Inc.

13.3     Adobe Inc.

13.4     IBM Corporation

13.5     Localytics

13.6     Swrve Inc.

13.7     Amplitude, Inc.

13.8     Mixpanel

13.9     Appsee Inc.

13.10  Other Key Companies


14.1     Key Industry Expert Insights

14.2     Primary Discussion Guide 

14.3   Customization Options

Note1: Tentative table of contents, may get updated during the course of research.

Note2: Company financial information is subject to availability in public domain




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Research Design

Forencis Research follows robust and deep dive research methodologies to deliver accurate – current, estimated and forecasted market data. Our extensive primary and secondary research help in deriving reliable qualitative and quantitative data to provide verified market insights. Our research team tracks historic trends, existing and recent market dynamics, growth prospects, competitor landscape, and the entire value chain dynamics to attain reliable industry facts to reach accurate market estimates. Primary research is conducted through thorough interviews and detailed surveys with the Key Industry Experts and related participants across the value chain. Secondary research entails acquiring data through paid and reliable databases such as annual reports, SEC filings, research publications, association publications, investor presentations, white papers and other sources. All the above-obtained information is further processed and collated with our existing database prior to its presentation in our publications.

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Key Questions Answered by the Report

  • Major factors impacting the market and its growth
  • Evolving Types of the various products in the Market
  • Evolving Application of the various products in the Market
  • Growing countries in the Global Market
  • Effects of the developments in the market on the industry and on the market players
  • Key market developments undertaken by the leading players

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